Regardless of how you feel about QR Codes® you have to admit when you get handed a business card...
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Customer Experience Soars from 20,000 Feet
Air New Zealand started in the ‘70s but is not stuck in the ‘70s. It knows batch and blast emails...
8 Ways You Can Start Mining For Data
Have you ever felt discouraged by data? Well never again! Today’s marketing is all about reaching...
How to Serve Up QR Codes That Don’t Disappoint
A QR Code® can either be the cherry or the sour grape on the top of your marketing sundae. When...
Use Narrowcasting to Maximize Your Marketing Results
It’s tempting to skimp on segmenting because of the focus on results. Don’t. In a tight economy,...
Alo Uses QR Code Like a Cracker Jack’s Surprise
Remember how fun it was as a kid to dig into a box of Cracker Jacks® caramel popcorn and get that...
Seven Part Nonprofit Multi-Channel Campaign Touches 7 Million Donors
Two years ago in April, Seattle’s Union Gospel Mission saw a dramatic drop in donations...
Shifting Demographics and Incorrect Assumptions Can Lead to Bad Mailings
The demographic profile of America is vastly different today than it was in 1980 and certainly...
Do Your Direct Mail Envelopes Bring the Pain Home?
The article below is admittedly a personal review of some direct mail I received. I am not...