Businesses of all sizes are posting content, but few have a content marketing plan. Why research,...
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10 Terminal Design Flaws in Senior Living Mailer
The postcard below from Excelsior Springs Hospital arrived in a mailbox of a 50-year-old living in...
To Pick the Right Campaign Metrics, Ask the Right Questions Prior to Launch
Savvy marketers who wish to remain employed measure the efforts of their email, print...
The QR Code Face Off of the Week: Big Pharma vs. Two Tech Companies
We pitted three corporate giants against one another this week. Between Microsoft, Dassault...
Why Sensory Marketing is Irresistibly Effective
Omniture Business Unit at Adobe pushed the sensory envelope when it mailed prospects a pie chart...
Is Your Business Card Making the Right Impression?
If you haven’t read Sabine Lenz’s Printing Impression guest post, “These Business Cards Are...
Is Your Marketing Department Breaking Copyright Laws?
Whether you need an image for your website, a song for your corporate video, or poem for your...
Holidays by the Numbers
The holidays are the busiest time of year for the Post Office and this year was no exception. The...
Can You Recover from Major Marketing Gaffes?
Political gaffes follow a candidate from one campaign to the next. The campaigns of Romney, Biden,...