Variable Data Printing (VDP), a printing method which allows the printed content to change within...
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Use QR Codes to Be More Likable
One of the most powerful social media tools available to marketers today is the Facebook “like”...
Two Fitness Centers Exercise Direct Mail to Drive in New Members
Health clubs have withstood tough economic times. Since 1992 the number of health clubs has...
Fast Company Advertisers Accelerate Engagement with QR Codes
Fast Company is the gospel for entrepreneurs wanting to learn success secrets from entrepreneurial...
Retire Your 1980s Marketing Practices Along Side Your INXS Album
The 1980s Australian band, INXS (pronounced “in excess”) has yet to retire though critics plea...
Like Humpty Dumpty You Can Crack Open Your Campaign with Split Tests
Testing one, two. Simply running an a/b split with all your marketing campaigns can pay dividends...
Why Marketers Need to Be Like Fashionistas and Tap the Power of Layers
In fashion, layering clothing adds interest, texture and style. In marketing, layering messages...
Book Covers Use QR Codes to Increase Purchases and Page Turning
Who says an old dog can’t learn new tricks. Zig Ziglar, 82-year old motivational maverick,...
Refuse to be Ignored, Personalize Your Email Campaigns
Sending prospects or customers emails is relatively cheap, easy, and speedy. So it’s no wonder...