Social networks began on college campuses. It didn’t take long for them to become part of our daily lives. A few years later, we were connected with friends on the other side of the world. The networks then went through a commercial revolution, where companies realized their connectivity, and how many prospective customers they could reach.
The brains behind social networks realized companies would pay to advertise on their networks. This led to the marriage of social networks and business, which in turn led to the birth of social media marketing. Social media marketing has grown from the awkwardness of adolescence. Gone are the days of lamenting adolescent issues (like competition for popularity and learning who can be trusted).
Social media marketing now is into adulthood. It knows its role among its peers (print marketing, websites, etc.), is aware of its importance in society, and knows that it has expectations to live up to.
But how does all of this impact companies?
Here’s a little secret – social media has always been social. For years, many companies bypassed this unspoken principle. They simply repeated a strategy they’ve used in other forms of marketing – promoting the company, its products and services. This strategy worked for a short time on social networks.
But social media currently is undergoing a renaissance, returning to why social networks started in the first place. Social media is getting back to social.
It sounds sexy – renaissance. But to companies still trying to understand social media, it’s probably intimidating. Why should your company be more social on social media? Social media helps companies connect on a personal level to gain the trust and loyalty of their customers.
Rhetorical question alert: Does your company want more trusting, loyal customers?
The good news: A social media marketing strategy that gets your company “back to social” can be implemented with just a little time and a few tweaks to an existing social media campaign.
Here are five ways to get you started.
-Pictures from a company social event
-Blogs about client accomplishments
-Videos of your staff doing volunteer work in your community
-Information about community social events
The social media renaissance has begun. Get your company back to social and experience the opportunities and rewards of social media marketing.
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