What is a Marketing Portal and Why Do I Need One?

Marketing Portal Strategy

As your company grows and expands, you may find yourself faced with new marketing challenges you didn’t have before. You want your franchisees and marketing and sales organizations to operate efficiently and effectively yet still comply with your brand standards. You need the workflow to be flexible, fast and adaptable to different geographic locations and audiences. You need a marketing portal strategy.

Marketing Asset Management Solution

Marketing Portals, Marketing Storefronts, or Marketing Communication Portals offer a marketing asset management solution that can serve a wide range of industries, including retail stores, dealer networks, distributed sales forces, and franchise systems. Sales associates, remote offices, distributors and retail locations need access to a library of print and marketing resources via a branded secure online portal. They can order what they need, when they need it, eliminating inventory and distribution headaches.

Another great feature of portals is collateral can be personalized, proofed and ordered online – with quick print production – putting your corporate-approved materials in the market faster. When an associate places an order, it can be easily produced and shipped to the user, a location, or a list of specified contacts. Invoicing and reporting can be directed to the user, their location, or the corporate finance department. Your portal can be branded to your company, agency, or even your clients. You can have full control or you can allow your vendor to take an active role in supporting your users.

Marketing portal functions and features include:

• Print management
• Localization of email creation and distribution
• Multi-Channel Marketing campaign creation and deployment
• Digital asset management
• Automated marketing campaigns
• Flexible customization options
• API integration

Here’s a video that explains how our STUDIO Marketing Portal works:

You can find this blog, plus more information to help determine if a marketing portal is right for you in the NextPage free ebook, How to Save Time and Money Using a Marketing Portal.