There is no doubt about it-the new normal will bring challenges and continuous change. Businesses will need to step up their game in order to stay on top. Above all else, they will need to provide value to their customers. One of the best ways to do so is by creating custom content, or content marketing. It is defined by the Content Marketing Institute as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience-and, ultimately, to drive profitable customer action.” By providing helpful content, you are showing, rather than telling, your business’s value. Let’s take a look at the goals B2B marketers have achieved with content marketing, according to the “2020 B2B Content Marketing Benchmarks, Budgets, and Trends-North America” report by the Content Marketing Institute and MarketingProfs:
Interested in learning more about how content marketing can help your business? Click here to contact us.
To see more articles like this sign up for the NextPage Insights newsletter here. Insights is delivered monthly
For nonprofit organizations, direct mail remains one of the most effective channels for donor…
As marketing has evolved, personalization has emerged as a key advantage for businesses aiming to…
Studies show that 70% of consumers feel more connected to brands that combine digital and…
Have you ever opened an email or app notification from your bank and been amazed…
Warning Signs of Underperforming Direct Mail Campaigns: What to Look For Building a sustainable mail…