The power of content marketing in the new normal

There is no doubt about it-the new normal will bring challenges and continuous change. Businesses will need to step up their game in order to stay on top. Above all else, they will need to provide value to their customers. One of the best ways to do so is by creating custom content, or content marketing. It is defined by the Content Marketing Institute as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience-and, ultimately, to drive profitable customer action.” By providing helpful content, you are showing, rather than telling, your business’s value. Let’s take a look at the goals B2B marketers have achieved with content marketing, according to the “2020 B2B Content Marketing Benchmarks, Budgets, and Trends-North America” report by the Content Marketing Institute and MarketingProfs:

Interested in learning more about how content marketing can help your business? Click here to contact us.

To see more articles like this sign up for the NextPage Insights newsletter here. Insights is delivered monthly

Admin

Recent Posts

Boosting Member Engagement with Integrated Print and Digital

Boosting Member Engagement with Integrated Print and Digital   What makes health insurance different is…

1 week ago

Why Tangible Materials Continue to Matter for Higher Education Marketing

Why Tangible Materials Continue to Matter for Higher Education Marketing   In a world seemingly…

1 week ago

How Personalized Print Campaigns Boost Student Retention and Re-Enrollment Rates

How Personalized Print Campaigns Boost Student Retention and Re-Enrollment Rates In today's competitive landscape, higher…

1 month ago

5 Ways Variable Data Printing Enhances Alumni Fundraising Campaigns

5 Ways Variable Data Printing Enhances Alumni Fundraising Campaigns   In today's competitive and fast-paced…

1 month ago

Nonprofit Fundraising with High Impact Direct Mail

Nonprofit Fundraising with High Impact Direct Mail In the digital-first world, direct mail is still…

1 month ago

Nonprofits, Maximize Fundraising with High-Impact Direct Mail

The Power of Direct Mail in Fundraising

1 month ago