The power of content marketing in the new normal

There is no doubt about it-the new normal will bring challenges and continuous change. Businesses will need to step up their game in order to stay on top. Above all else, they will need to provide value to their customers. One of the best ways to do so is by creating custom content, or content marketing. It is defined by the Content Marketing Institute as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience-and, ultimately, to drive profitable customer action.” By providing helpful content, you are showing, rather than telling, your business’s value. Let’s take a look at the goals B2B marketers have achieved with content marketing, according to the “2020 B2B Content Marketing Benchmarks, Budgets, and Trends-North America” report by the Content Marketing Institute and MarketingProfs:

Interested in learning more about how content marketing can help your business? Click here to contact us.

To see more articles like this sign up for the NextPage Insights newsletter here. Insights is delivered monthly

Admin

Recent Posts

Direct Mail Tips to Really Stand Out

Have you ever wondered why some direct mail pieces catch your eye while others end…

1 week ago

Guide to Print Finishing Options for Banks

High-quality print, material and finishing plays a critical role in bank marketing today. The right…

2 weeks ago

Maximizing Alumni Giving: What Colleges and Universities Need to Know

Discover how direct mail and variable data printing enhance fundraising success for colleges and universities.…

3 weeks ago

Must Have Sustainable & Eco-Friendly Promo Products

Today, consumers and businesses alike are becoming more mindful of their ecological footprint. For companies…

4 weeks ago

Security Focused Printing for Banks

In the banking industry, security is a top priority, especially when handling sensitive documents such…

1 month ago