COVID-19 Presents New Opportunities for Multi-Channel Marketing

COVID-19 Presents New Opportunities for Multi-Channel Marketing

“The latest findings from JICMail have reported record-breaking double-digit increases in the effectiveness of direct mail and door drops during the COVID crisis.” -Darryl Danielli.

With the COVID-19 pandemic of 2020, print industries have been working non-stop to help prevent the spread of COVID-19. Of course, print companies definitely aren’t the first to come to mind when thinking of this topic, but nonetheless, it’s true. We at NextPage have been working hard to help print floor decals for social distancing, produce acrylic shields for essential workers that work closely with patrons, as well as mass producing flyers and pamphlets to help get vital information out for hospitals, doctor’s offices, and other organizations. These items have been essential to keep businesses running safe and smooth for their teams and their customers. But during the chaos of trying to accommodate what seems like the new normal, these haven’t been the only essential tools to help businesses stay afloat.

We’ve seen major changes in the way we live our everyday lives, for example, our shopping behaviors. Before it may have been a simple trip to the grocery store, but that simple trip now requires going through a mental checklist before leaving the house.

  • Keys
  • Wallet
  • Grocery List
  • Mask
  • Gloves
  • Protective Eyewear
  • Sanitizing Wipes

While that list may differ for each person, it’s not an easy task to just leave the house for some milk. Then there’s the concern once you’re inside the store of social distancing, following the correct flow of the aisle, long lines for the self-checkout, etc.

Among the floor decals and the pamphlets is an essential tool that again, probably isn’t the first thought that comes to mind, and that is direct mail. With more people ordered to stay home, and many limiting their trips out of the house for unnecessary errands, shopping online has become the new norm. Through multi-channel marketing, businesses can make sure that even with most of the nation staying in; their brand is still reaching their target audiences.

“Capitalizing on the effectiveness of mail and demonstrating its contribution to multi-channel campaigns is integral going forward if marketers are to make the most of this opportunity.” – Ian Gibbs.

Even though multi-channel marketing was around even before the pandemic, it’s vital for businesses to be taking this opportunity to produce direct mail campaigns, email campaigns, television ads, etc. in order to, as Gibbs said, capitalize on this opportunity. For about six months there has been a cloud of fear and uncertainty hovering around the world of business as we’ve seen some of our favorite stores having to shut down such as retail stores, movie theaters, restaurants, etc. Using direct mail as part of your multi-channel campaign can provide every avenue possible to make sure you’re reaching your audience where they’re at to keep your business financially healthy.

At NextPage, we create a start to finish, user-friendly experience that prevents having to outsource several different companies to complete one campaign. We’re a one-stop-shop and there is no better time than right now to start your direct mail campaign!

Source: https://www.printweek.com/news/article/covid-boon-for-mail-effectiveness