Content is a crucial part of your marketing strategy. But how does it measure up? Take it to the next level with these 8 hallmarks of quality content from Skyword:
NO. 1 PURPOSEFUL
Every piece that is published must have a clear purpose that aligns with your brand’s content strategy, values and tone. It should provide value to both your audience and your brand.
NO. 2 ORIGINAL
To stand out among the noise, you need to differentiate your brand. Offering a unique perspective on otherwise generic content will make you memorable.
NO. 3 EMPATHETIC
Keep your audience’s needs and wants front and center. Understand what they care about, and then design your content around it.
NO. 4 VALUABLE
Is your content worth your audience’s time? It should deliver a tangible benefit and enrich their lives in some fashion.
NO. 5 AUTHORITATIVE
Be the expert that your audience can look up to. Build trust with factual, accurate and credible content.
NO. 6 RESPECTFUL
With all of the unrest in the world, it is imperative that your brand is respectful. Keep your audience in mind, use appropriate language and be inclusive.
NO. 7 ARTFUL
Draw in your customers with well-written and high-quality content. It should be engaging and easy to understand.
NO. 8 OPTIMIZED
If your content is inaccessible, no one will find it. Use SEO practices to get it in front of your customers and drive results.
This article appears in the September/October 2020 issue of Connect magazine published by NextPage, which can be found online here. If you would like a free print subscription to Connect, please click here.
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