Here To Stay

Which marketing trends will survive the pandemic?

There’s been a lot of talk about what to expect in the “new normal.” Customer behavior is not the same as it was a year ago and is still constantly shifting. Knowing which marketing trends to keep and which to let go will help you adapt your focus. Avi Dan from Forbes notes five post-COVID marketing trends to keep your eye on.

E-commerce

Online shopping, already on the rise pre-pandemic, took on a crucial role while customers were stuck at home. The ease of digital ordering, home delivery and curbside pickup will continue to influence customer behavior.

Brand loyalty

Bye bye, brand loyalty. Customers aren’t afraid to try new brands if yours is not meeting their expectations. Focus on increasing engagement and building customer relationships.

Sustainability and hygiene

Hygiene concerns brought about contactless services and single-use packaging. Brands will need to walk the fine line between health safety and sustainability.

Marketing localization

Customers are relocating to rural regions and are buying more locally sourced products. As such, personalization-both digitally and in print-along with localized content will be needed to strengthen connections.

The rise of the crib economy

Even as the economy and world reopens, many are hesitant to leave home and be in public environments. Expect that many will still be spending more time at home.

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