You’ve (Still) Got Mail

Report shows effectiveness of direct mail.

You might be six feet away from your customers, but that doesn’t mean that you can’t engage with them. Digital communication channels have been paramount, but overcrowded. That’s where print steps in. Direct mail reported the most significant gains in overall effectiveness when it comes to reaching the target audience, according to PFL’s “The State of Multichannel Marketing” 2020 report. For the second consecutive year, Demand Metric and PFL partnered to understand how nearly 600 marketers use multichannel marketing and the power of intentional, coordinated marketing efforts. Here are the most frequently used types of direct mail.

This article appears in the May/June 2021 issue of Connect magazine published by NextPage, which can be found online here. If you would like a free print subscription to Connect, please click here.