Room for Improvement

Where marketers are polishing up their content efforts.

Are you striving for good, or great, with your content? The majority (77%) of marketers agree that their content marketing is effective, according to Skyword’s “2020 Content Marketing Trends” report. However, there is always room for improvement. Here are the areas in which they are focusing.

Our ability to use data to understand what our audience wants
Our ability to create content at the scale we need
Our ability to use results and ROI to drive strategy
Our ability to quickly adjust content based on changing needs
Our ability to distribute widely and consistently
The quality and authority of our content

This article appears in the May/June 2021 issue of Connect magazine published by NextPage, which can be found online here. If you would like a free print subscription to Connect, please click here.

Share
Published by
Tags: marketing
4 years ago

Recent Posts

How Personalized Print Campaigns Boost Student Retention and Re-Enrollment Rates

How Personalized Print Campaigns Boost Student Retention and Re-Enrollment Rates In today's competitive landscape, higher…

15 hours ago

5 Ways Variable Data Printing Enhances Alumni Fundraising Campaigns

5 Ways Variable Data Printing Enhances Alumni Fundraising Campaigns   In today's competitive and fast-paced…

16 hours ago

Nonprofit Fundraising with High Impact Direct Mail

Nonprofit Fundraising with High Impact Direct Mail In the digital-first world, direct mail is still…

16 hours ago

Nonprofits, Maximize Fundraising with High-Impact Direct Mail

The Power of Direct Mail in Fundraising

2 days ago

Direct Mail Agencies: Confidently Guide Your Clients

Direct Mail Agencies: Confidently Guide Your Clients Direct mail remains one of the most impactful…

3 days ago

Maximizing Your Nonprofit’s Impact with USPS 2025 Mailing Promotions and Incentives

Maximizing Your Nonprofit’s Impact with USPS 2025 Mailing Promotions and Incentives   For nonprofit organizations,…

3 months ago