Room for Improvement

Where marketers are polishing up their content efforts.

Are you striving for good, or great, with your content? The majority (77%) of marketers agree that their content marketing is effective, according to Skyword’s “2020 Content Marketing Trends” report. However, there is always room for improvement. Here are the areas in which they are focusing.

Our ability to use data to understand what our audience wants
Our ability to create content at the scale we need
Our ability to use results and ROI to drive strategy
Our ability to quickly adjust content based on changing needs
Our ability to distribute widely and consistently
The quality and authority of our content

This article appears in the May/June 2021 issue of Connect magazine published by NextPage, which can be found online here. If you would like a free print subscription to Connect, please click here.

Recent Posts

Packaging Trends for 2025

Packaging influences your buying decisions, from the eco-friendly feel of a recycled box to the…

5 days ago

Designing Direct Mail Pieces That Stand Out in the Mailbox

In today's digital age, mailboxes are not as cluttered as they used to be, but…

1 week ago

Creating Your Brand: The Power of Print

In this digital age, it is easy to overlook the power of print, but that…

1 week ago

Direct Mail Tracking for Banks

Have you ever wondered if your bank’s direct mail campaigns are truly reaching the right…

2 weeks ago

Transform Direct Mail with Variable Data Printing’s Personal Touch

The customer now expects a seamless and tailored experience across all touchpoints in this digital-first…

3 weeks ago

Maximizing Impact with Direct Mail and Digital Strategies

In the digital era, marketing strategies keep on evolving. Yet, one of the traditional methods…

3 weeks ago