As we closed the doors on another tumultuous year, 2021 brought never seen before events which had a market-wide impact on raw material, paper, transportation, supplies and services.
We expect this period of rapid change to continue through 2022, as the print industry adapts to changing consumer demands and ongoing economic fluctuations. As I stated in the last communication, we have great relationships with our vendors, we have paper, and are still receiving paper – the situation is fluid – it is just taking more effort and time to secure some specific stocks.
Demand continues to be higher than normal; the mills are still operating at full capacity with higher raw material costs. We are still feeling ripples downstream with minor disruptions to supply chain or production processes and pricing has been raised 4-6 times this past year alone! Even with 34 years under our belt we have NEVER experienced this before.
What does this mean for your printing needs into 2022, and how can NextPage support you?
In addition, finding talent is a struggle for all types of companies. Recruiting talent takes more time. As we have ramped our business to pre-pandemic levels, our staffing is only slightly behind. Our team is committed to working as needed to meet our client commitments, however, with the risk of COVID outbreaks we may ask for your understanding on certain time commitments. Communication around deadlines is critical.
If you have regularly produced a project during the first or second quarter of years, we are working to plan our allocation accordingly and are partnering with the mills and paper merchants to secure the needed raw materials for those orders. If something new pops up, we will work to accommodate every request.
Finally, I can’t reinforce enough that COMMUNICATION is key. Please let us know well in advance of your goals and plans. The NextPage team will move heaven and earth to try and accommodate every request.
Here’s to a very successful 2022!
Kind Regards,
Gina M. Danner, CEO
Have you ever considered how your brand's packaging choices impact the environment? With growing awareness…
Have you ever wondered why some direct mail pieces catch your eye while others end…
High-quality print, material and finishing plays a critical role in bank marketing today. The right…
Discover how direct mail and variable data printing enhance fundraising success for colleges and universities.…
Today, consumers and businesses alike are becoming more mindful of their ecological footprint. For companies…