Informational brochures give patients, as well as healthcare users and their families, valuable insights about the care that is being offered. Believe it or not, brochures are still as effective as they were 10 years ago whether it’s used in a lobby or mailed to customers. In addition, it adds to the information given verbally to the patient by the healthcare professional. They are not intended to be a substitute for verbal information. However, medical brochures can help patients and users make informed decisions about their health.
Patient education materials, such as an information brochure, must have a specific purpose. The aim of the brochure can vary according to the topic being covered and the way the brochure is intended to be used (during an appointment with a doctor or ancillary medical practitioner, during a course of treatment or a rehabilitation program or even at home). The intended audience for the brochure will determine the design of the content as well as share the next steps patients and family members will need to follow during their medical journey.
The first step in creating effective informational brochures is deciding on, and then researching, the topic you want to write on. There are many ways hospitals utilize brochures. They may want to provide screening or prevention awareness tips to patients. Medical brochures may have diagnostic or therapeutic information that explains a disease, spotlight treatment advantages and drawbacks or provide tips for managing a chronic disease. Hospitals also share tips with patients and practitioners on how to improve treatment compliance.
The creation of patient education materials will start with the identification of the exact topic, purpose and potential users of the brochure. Once you’ve settled on a topic, you’ll want to do some research by looking at past brochures on the topic or interviewing focus groups of patients to learn what they know/don’t know/would like to know about the topic. Consider what format works best for the age range of your audience. Identify the audience and select the best language to deliver the information. Once you’ve picked a topic and prepped the information, it’s time to think about design elements.
Here, you will find some highlighted design tip elements to keep in mind when creating your informational brochure:
Ask our design team about the steps you need to follow to make sure your informational brochures are both effective and educational.
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