Advancements in print technology are making industry-leading changes when it comes to print quality, affordability and cutting-edge capabilities. The major print process choices can be viewed as offset printing vs. digital printing as both of them use four-color printing methods. Each option offers its own advantages as they feature different techniques that can meet the needs of multiple projects.
The growing demand for personalized communications and quick turnaround times started a major shift in the print industry. Businesses around the world discovered they needed services that provided large print volumes using both color and variable data techniques.
As the need for print services continues to expand, do you know the answers to “what is offset printing” and “what is digital printing” and which is the best method to handle your print jobs?
Offset printing is a commonly used commercial printing technique that produces consistent, high quality printed materials. In addition, this technique is generally used for print production runs of one thousand (or more) pieces as well as gang or combo runs.
Some of the advantages of offset printing include:
Digital printing is a digital-based image that is printed directly to a variety of media. For example, it goes directly from a PDF file straight to the digital printer. There is no need for the creation of printing plates and any set-up time is a fraction of the time offset printing takes.
Some of the advantages of digital printing include:
The main difference between offset printing and digital printing is the use of plates. Offset printing requires plates that can transfer an image onto a rubber blanket and is then rolled onto a sheet of paper. This method is known as offset because the ink is not transferred directly to the paper.
Digital printing does not require any plates and the toner is distributed directly on the paper. The digital method has a much shorter set-up period so it is ideal for shorter on-demand jobs.
Besides knowing that offset printing requires printing plates and digital printing does not need plates, you also need to know when to use these two print techniques. Let’s continue the battle of offset printing vs. digital printing by spotlighting the best times to use both methods:
When to Use Offset Printing:
When to Use Digital Printing:
What is offset printing? See above!
What is digital printing? (Once again) See above!
What to schedule your next print project using either method? Call NextPage today!
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