Maximizing Your Nonprofit’s Impact with USPS 2025 Mailing Promotions and Incentives

 

For nonprofit organizations, direct mail remains one of the most effective channels for donor engagement and fundraising. However, postage costs can add up quickly, making it crucial to take advantage of any available savings. The USPS 2025 Mailing Promotions and Incentives program is designed to help organizations like yours reduce costs while enhancing the effectiveness of your mail campaigns.

This year’s program includes several opportunities to save on postage, with a particular highlight on the Continuous Contact promotion, which is especially beneficial for nonprofits looking to maintain strong engagement with their donor base. In this post, we’ll explore how your organization can leverage these incentives to maximize your outreach and impact.

Understanding the USPS 2025 Mailing Promotions and Incentives

The USPS 2025 promotions encourage mailers to integrate innovative and interactive elements into their campaigns while offering discounts on postage. For nonprofits, this means an opportunity to stretch your budget further while increasing engagement with donors and supporters.

Some of the key promotions for 2025 include:

• Tactile, Sensory, and Interactive Mailpiece Engagement Promotion – Encourages the use of specialty inks, textures, and interactive elements to enhance the mail experience.
• Informed Delivery Promotion – Provides an opportunity to enhance your mail campaign with digital integration, allowing donors to engage with your content via email before they receive physical mail.
• Earned Value Reply Mail Promotion – Helps organizations that use Business Reply Mail (BRM) or Courtesy Reply Mail (CRM) save on postage when they encourage recipients to send back responses.
• Continuous Contact Promotion – A unique opportunity designed to reward organizations that sustain donor communication throughout the year.

For a complete breakdown of these promotions and their eligibility requirements, be sure to check out our one-sheet summary.

Spotlight on the Continuous Contact Promotion

The Continuous Contact promotion is particularly valuable for nonprofits, as it incentivizes organizations to send consistent, targeted mailings to their donor base. The goal is to encourage ongoing engagement rather than relying on one-off fundraising appeals.

How Does It Work?

Nonprofits that send multiple mailings to the same audience over a specified period can qualify for a postage discount. This means that if your organization maintains a regular mailing schedule for newsletters, appeals, thank-you letters, or event invitations, you could save significantly on postage costs.

Benefits for Nonprofits

1. Cost Savings – The discount reduces the financial burden of maintaining donor relationships through direct mail.
2. Stronger Donor Relationships – Regular, personalized communication fosters trust and keeps your cause top of mind.
3. Higher Response Rates – Continuous engagement has been shown to improve donor retention and increase contributions over time.
4. Integration with Digital Channels – When paired with digital campaigns, consistent direct mail can drive stronger multi-channel engagement.

How to Take Advantage of USPS 2025 Promotions

To ensure your nonprofit fully benefits from these incentives, follow these steps:

1. Plan Your 2025 Mailing Calendar Now

Work with your marketing and fundraising teams to map out your direct mail strategy for the year. Identify key touchpoints where donor outreach is critical, such as:

– Annual giving campaigns

– Membership renewals

– Special appeals (disaster relief, capital campaigns, etc.)

– Event invitations and reminders

– Thank-you letters and impact reports

By strategically timing your mailings, you can maximize your eligibility for the Continuous Contact promotion while ensuring donors receive consistent, meaningful communication.

2. Incorporate Eligible Elements into Your Mailpieces

Take advantage of multiple USPS promotions by incorporating qualifying features into your mail campaigns:

– Use textured paper or special finishes for the Tactile, Sensory, and Interactive Promotion.

– Add QR codes that link to videos or donation pages for enhanced engagement.

– Include Informed Delivery campaigns to enhance engagement before mail arrives.

3. Work with a Direct Mail Partner

Navigating USPS promotions can be complex, but partnering with a knowledgeable direct mail provider can help streamline the process. A provider like NextPage can assist with:

– Designing mailpieces that qualify for multiple promotions.

– Managing bulk mailings efficiently.

– Tracking and reporting on mail performance.

– Ensuring compliance with USPS requirements.

4. Monitor Your Savings and Engagement

As soon as you start taking advantage of these USPS promotions, track the expenses and compare donor engagement rates. Analyze the results to fine-tune your fundraising strategy and provide proof of the effectiveness of direct mail in your campaigns.

Start Saving on Your 2025 Mail Campaigns Today

As postage costs continue to increase, utilizing USPS incentives is a good idea for any nonprofit. The Continuous Contact promotion is especially a good opportunity to have regular, significant contact with your donors at a lower cost.

Ready to get started? Download our one-sheet guide for a quick reference to all the 2025 USPS promotions and incentives. If you need assistance planning your direct mail strategy, contact NextPage to learn how we can help maximize your nonprofit’s mailing impact.

By making the most of these incentives, you’ll not only save money—you’ll also build stronger relationships with your supporters and drive more meaningful engagement in 2025.