“Save a tree. Do not print this email.” There are lots of reasons to avoid printing a document, but the…
I recently received the Pioneer of Direct Marketing Award from the Kansas City Direct Marketing Association. My first thought was, “This…
Myth: Creating paper destroys forests. Fact: Paper production actually supports sustainable forest management. Plus, rejuvenating forests by planting trees means there is…
You know it’s coming, the air is cooler and the days are getting shorter. Pumpkin ‘everything’ is showing up in…
As we have mentioned in this space, marketing automation software is at the forefront of the convergence of marketing and…
Is your company producing content? Do you have a content marketing strategy? If you answered no, you are in the…
Print is only one component in today’s complex communications channel, where value is derived from combining media options. According to…
Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the…
Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult…
Marketing automation integrates and automates the scheduling and tracking of marketing campaigns. Marketing campaign automation helps businesses integrate processes that…