Look around the next time you’re in a coffee shop, airport, bookstore or public area and you’ll see Millennials (often…
Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing Artist or Scientist? In it he…
Social media is the marketing activity nonprofits say they need help with most, according to a free report from Constant…
IKEA, the world’s largest furniture retailer, is rolling out an “IKEA Family” loyalty program. Specifically designed to keep the steam turned…
Discontinuing Saturday delivery of first-class mail has been discussed as a means to cut postal service costs for years. Now…
Social networks began on college campuses. It didn’t take long for them to become part of our daily lives. A…
Like dedicated Olympians, we trained, we performed, and we took home two Gold and one Silver award this March in…
Over lunch, my friend described the duress his associates were going through because of a switch from fixed-to-zero-based budgeting. In…
As the economy shows signs of shifting in a more positive direction, many companies are revisiting direct marketing programs that…
Variable Data Printing, the process of personalizing print communications using database information, has progressed rapidly during the last ten years,…