Refocus
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Refocus

  The importance of value-based marketing In Deloitte Digital’s recent report, “Navigating Uncertainty: The Protector, the Pragmatist, and the Prevailer,” 16,000 people were surveyed about the motivations that matter to humans. Utilizing yet another fancy algorithm and a tidy acronym (HXTM), they determined that it is critical for organizations to understand the human experience—and the...

Lead. Follow. Or…
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Lead. Follow. Or…

In his latest book, “You Lead: How Being Yourself Makes You A Better Leader,” award-winning author, podcast host and thought leader Minter Dial argues that business leaders deliver superior results, communities of engagement both inside and outside of the company and true values-driven success when they are themselves and come across as genuine. Dial says...

Room for Improvement
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Room for Improvement

Where marketers are polishing up their content efforts. Are you striving for good, or great, with your content? The majority (77%) of marketers agree that their content marketing is effective, according to Skyword’s “2020 Content Marketing Trends” report. However, there is always room for improvement. Here are the areas in which they are focusing. This...

You’ve (Still) Got Mail
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You’ve (Still) Got Mail

Report shows effectiveness of direct mail. You might be six feet away from your customers, but that doesn’t mean that you can’t engage with them. Digital communication channels have been paramount, but overcrowded. That’s where print steps in. Direct mail reported the most significant gains in overall effectiveness when it comes to reaching the target...

Here To Stay
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Here To Stay

Which marketing trends will survive the pandemic? There’s been a lot of talk about what to expect in the “new normal.” Customer behavior is not the same as it was a year ago and is still constantly shifting. Knowing which marketing trends to keep and which to let go will help you adapt your focus....

Top Graphic Design Trends in 2021
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Top Graphic Design Trends in 2021

NO. 1 3D Design 3D design is the practice of giving depth and lighting to a flat format thus giving the illusion of a three-dimensional piece. Think of shows such as Toy Story and Avatar as examples of the different styles of 3D. 3D design in something like Toy story is going to be much...

The Hangover
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The Hangover

March 17th is always a bit of a party. The morning of March 18th, however, can be a bit of a struggle. The queasy stomach, the headache and the general malaise of the morning after is not a lot of fun. And, in the moment, you wonder if the hangover will ever end. Much like...

From Small Pockets Big Creativity Comes
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From Small Pockets Big Creativity Comes

Part of what helped Janine Firpo get through some of the darker days of the past year was the awareness that there are small pockets of creativity, innovation and forward movement happening in places all over the world. Happening across the disciplines, and often unnoticed, Firpo, founder and CEO of investment firm SEMBA, likens them...

Welcome Gen Z
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Welcome Gen Z

Strategies To Connect With The Next Generation 1. Establish Clear Values & Mission Gen Z wants to know what your brand stands for, so make sure to communicate effectively. 2. Be Transparent & Accountable Build trust by being honest, ethical and owning up to any missteps. 3. Establish Your Brand’s Personality Picture-perfect is out. Gen...