Turning Your Direct Mail Campaign Into the Next Great Story
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Turning Your Direct Mail Campaign Into the Next Great Story

Everybody loves a good story. So why not turn your next direct mail campaign into a story people will remember. Infusing the great art of storytelling into your next initiative is as simple as following this checklist by the team: Make It Emotional What feeling do you want your audience to walk away with when...

NextPage Welcomes Brian Yokley to the Sales Team
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NextPage Welcomes Brian Yokley to the Sales Team

NextPage Welcomes Brian Yokley to the Sales Team Brian Yokley’s career in print began innocently enough. While working to complete his student work study program in college, Brian was employed in the in-house print department. During his employment, he worked his way through every position in the facility and later changed his major to Graphic...

Trending with Denise Kohnke
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Trending with Denise Kohnke

Noted branding thought leader on why marketing should matter to you Fail happens. If you don’t devote yourself to continually reviewing what’s new, and what’s working and what’s not, you’ll keep running in place. It’s a message that Denise Kohnke takes to heart. The executive director of marketing firm House United and author of “All...

Building the Perfect Business Strategy
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Building the Perfect Business Strategy

T. Boone Pickens once said, “A fool with a plan can outsmart a genius with no plan.” It’s a quote that Robert Thomas Bethel takes to heart. As the orchestrator of 77 business turnarounds over the past 50 years, Bethel rose to the task of being a Mr. Fix-it the old-fashioned way he lived it....

5 ways to build a content marketing strategy that works
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5 ways to build a content marketing strategy that works

It started as a whim, really. You could use content to market your brand, tell your story and intimately connect with your community. Guess what? It worked. Today, marketers are developing processes and strategies around content marketing. Go figure. And here’s the thing—content marketing has gone way beyond a tactic; it is often central to...

Content, My Content
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Content, My Content

Survey examines importance (but don’t overdo it) of content in the sales process How much content is too much content? Funny you should ask. According to Showpad’s “The B2B Buyer Experience Report,” 86 percent of B2B buyers get overwhelmed anytime there are more than 10 pieces of content to read, while 42 percent draw the...

Why Disagreement Can Be the Key to Building Consensus
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Why Disagreement Can Be the Key to Building Consensus

Amanda Setili has seen it a lot. Two sides, two opinions and no resolution in sight. She lives for these moments. Ask Setili and she’ll tell you that while building a unifying consensus among your team is paramount to success, knowing how to get there is half of the battle – and the fun. As...

How to Lead in New Age of Leadership
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How to Lead in New Age of Leadership

Brian Braudis has heard the question asked a hundred different ways. As a leader, how can you make a difference? If you want different, Braudis says you have to think different. It starts with your mindset. For the past 20-plus years, Braudis has been telling leaders across the world that leadership is tangible energy. Everyone...

Practicing the Art of Leadership
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Practicing the Art of Leadership

In his latest book, “The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures,” Jeffrey Hayzlett provides the blueprint of leadership in 2019. And in a time when every business in every market segment is fighting for consumer attention, Hayzlett’s advice is simple, but effective. Today’s brands must engage, connect with, listen to...

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