Worth Every Penny
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Worth Every Penny

8 Points to justify your content budget in a crisis Departments everywhere are fighting tooth and nail for their budgets, and marketing is often first to see cuts. How do you defend your spending when the chips are down? According to the Content Marketing Institute’s “2020 Content Management & Strategy Survey” report, 72% reported that...

Carry On
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Carry On

4 Tips for Battling Adversity Good and bad times are bound to come and go in our lives. Businesses know how to handle a few curveballs, but the recent weeks have brought a colossal upheaval to the world. The coronavirus continues to impact businesses everywhere, but the only way through is to carry on. Inc....

Reboot
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Reboot

5 steps to reopening your business Empty office buildings. Working from home. Constantly checking the news. Our lives are consumed with the effects of the coronavirus pandemic. But what happens after? Businesses will eventually reopen and people will go back to work. Now is the time to prepare for your business to start back up....

What Now?
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What Now?

COVID-19 is wreaking havoc in our lives and confusion abounds. We are all dealing with turmoil, whether it is in our businesses or homes. Social distancing is for our safety, but we cannot let it keep us disengaged. It is more critical than ever to connect with others, listen and gain a shared perspective. We...

Lead from the front
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Lead from the front

Brand Extract’s Bo Bothe on finding your focus in times of crisis Authenticity. That is what Bo Bothe says is the driving factor behind a brand’s continued success. It is about urging companies to focus their energy on crafting a promise that fits their unique mission, vision, values and culture. Since founding BrandExtract, Bothe has...

Home is the new HQ
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Home is the new HQ

Your 3-step plan for running a virtual company Pre-COVID-19, a number of companies were already embracing the whole virtual office experience. So while the trend is not new, more companies are being asked to give their employees work-from-home options during the recent quarantine mandates. So, how do you make the experience work? CMO consulting firm...

Emergency Kit
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Emergency Kit

Best Practices for Crisis Management Empty offices. Cancelled events. A slew of layoffs. The outbreak of the coronavirus (COVID-19) is negatively impacting businesses across the globe. And as we all work together to find solutions, today’s brands are of the front lines on the crisis. Navigating the coronavirus crisis means you must have a clear...

Make it Count, Make it Real
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Make it Count, Make it Real

Earlier this year, Larry Fink, CEO of Blackstone, caused a stir in the business world when he published a letter highlighting the positive relationship with purpose and profits, suggesting that CEOs should rethink their business model to deliberately link purpose with profit. “Unnerved by fundamental economic changes and the failure of government to provide lasting...

Posted by February 25, 2020February 25, 2020
2020 Design Trends
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2020 Design Trends

With 2020 just around the corner, the design community is wondering what next year will bring. Research shows design is trending in many different ways. Here are some of the trends you’ll be seeing. Monochromatic Simple is in! Do you remember the enthusiastic use of duotone from a few years ago? Well, there has been...

Posted by November 25, 2019December 31, 2019
Brothers in Arms
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Brothers in Arms

Your 3-step plan for aligning marketing and sales Brands everywhere can swap stories about what it takes to keep their sales and marketing departments on the same page. According to a Content Marketing Institute (CMI) and LinkedIn survey, only 46 percent of marketers describe their sales and content marketing teams as well-aligned. That means 54...