What Now?
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What Now?

COVID-19 is wreaking havoc in our lives and confusion abounds. We are all dealing with turmoil, whether it is in our businesses or homes. Social distancing is for our safety, but we cannot let it keep us disengaged. It is more critical than ever to connect with others, listen and gain a shared perspective. We...

Lead from the front
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Lead from the front

Brand Extract’s Bo Bothe on finding your focus in times of crisis Authenticity. That is what Bo Bothe says is the driving factor behind a brand’s continued success. It is about urging companies to focus their energy on crafting a promise that fits their unique mission, vision, values and culture. Since founding BrandExtract, Bothe has...

Home is the new HQ
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Home is the new HQ

Your 3-step plan for running a virtual company Pre-COVID-19, a number of companies were already embracing the whole virtual office experience. So while the trend is not new, more companies are being asked to give their employees work-from-home options during the recent quarantine mandates. So, how do you make the experience work? CMO consulting firm...

Emergency Kit
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Emergency Kit

Best Practices for Crisis Management Empty offices. Cancelled events. A slew of layoffs. The outbreak of the coronavirus (COVID-19) is negatively impacting businesses across the globe. And as we all work together to find solutions, today’s brands are of the front lines on the crisis. Navigating the coronavirus crisis means you must have a clear...

Make it Count, Make it Real
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Make it Count, Make it Real

Earlier this year, Larry Fink, CEO of Blackstone, caused a stir in the business world when he published a letter highlighting the positive relationship with purpose and profits, suggesting that CEOs should rethink their business model to deliberately link purpose with profit. “Unnerved by fundamental economic changes and the failure of government to provide lasting...

Posted by February 25, 2020February 25, 2020
2020 Design Trends
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2020 Design Trends

With 2020 just around the corner, the design community is wondering what next year will bring. Research shows design is trending in many different ways. Here are some of the trends you’ll be seeing. Monochromatic Simple is in! Do you remember the enthusiastic use of duotone from a few years ago? Well, there has been...

Posted by November 25, 2019December 31, 2019
Brothers in Arms
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Brothers in Arms

Your 3-step plan for aligning marketing and sales Brands everywhere can swap stories about what it takes to keep their sales and marketing departments on the same page. According to a Content Marketing Institute (CMI) and LinkedIn survey, only 46 percent of marketers describe their sales and content marketing teams as well-aligned. That means 54...

7 Ways to Get Your Direct Mail Noticed
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7 Ways to Get Your Direct Mail Noticed

When it comes to eliciting your customers’ interest, nothing works better than direct mail. If you want the truth, people love mail. That is why more marketers are returning to the art of the direct mail piece. To help get your pieces to the front of the pile, so to speak, here are seven direct...

Posted by September 25, 2019September 27, 2019
Turning Your Direct Mail Campaign Into the Next Great Story
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Turning Your Direct Mail Campaign Into the Next Great Story

Everybody loves a good story. So why not turn your next direct mail campaign into a story people will remember. Infusing the great art of storytelling into your next initiative is as simple as following this checklist by the team: Make It Emotional What feeling do you want your audience to walk away with when...

Trending with Denise Kohnke
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Trending with Denise Kohnke

Noted branding thought leader on why marketing should matter to you Fail happens. If you don’t devote yourself to continually reviewing what’s new, and what’s working and what’s not, you’ll keep running in place. It’s a message that Denise Kohnke takes to heart. The executive director of marketing firm House United and author of “All...