The power of content marketing in the new normal There is no doubt about it-the new normal will bring challenges and continuous change. Businesses will need to step up their game in order to stay on top. Above all else, they will need to provide value to their customers. One of the best ways to...
How custom content makes your business shine Remember the last time that a salesperson called you without warning and yakked about their product? Most likely, they lost the sale and you avoided their products. Everybody would rather read about stuff that they care about than hear a salesperson go on about their products. As prospects...
Survey shows consumers ready for normalcy In March, the United States joined many other countries in shutting down. Brands pivoted their messaging to be appropriate and sensitive for the pandemic. Consumers were flooded with daily COVID-19 emails, which 58% of consumers appreciated, according to a survey by Mitto. The survey, conducted in April 2020, gathered...
8 Points to justify your content budget in a crisis Departments everywhere are fighting tooth and nail for their budgets, and marketing is often first to see cuts. How do you defend your spending when the chips are down? According to the Content Marketing Institute’s “2020 Content Management & Strategy Survey” report, 72% reported that...
4 Tips for Battling Adversity Good and bad times are bound to come and go in our lives. Businesses know how to handle a few curveballs, but the recent weeks have brought a colossal upheaval to the world. The coronavirus continues to impact businesses everywhere, but the only way through is to carry on. Inc....
5 steps to reopening your business Empty office buildings. Working from home. Constantly checking the news. Our lives are consumed with the effects of the coronavirus pandemic. But what happens after? Businesses will eventually reopen and people will go back to work. Now is the time to prepare for your business to start back up....
COVID-19 is wreaking havoc in our lives and confusion abounds. We are all dealing with turmoil, whether it is in our businesses or homes. Social distancing is for our safety, but we cannot let it keep us disengaged. It is more critical than ever to connect with others, listen and gain a shared perspective. We...
Brand Extract’s Bo Bothe on finding your focus in times of crisis Authenticity. That is what Bo Bothe says is the driving factor behind a brand’s continued success. It is about urging companies to focus their energy on crafting a promise that fits their unique mission, vision, values and culture. Since founding BrandExtract, Bothe has...
Your 3-step plan for running a virtual company Pre-COVID-19, a number of companies were already embracing the whole virtual office experience. So while the trend is not new, more companies are being asked to give their employees work-from-home options during the recent quarantine mandates. So, how do you make the experience work? CMO consulting firm...
Best Practices for Crisis Management Empty offices. Cancelled events. A slew of layoffs. The outbreak of the coronavirus (COVID-19) is negatively impacting businesses across the globe. And as we all work together to find solutions, today’s brands are of the front lines on the crisis. Navigating the coronavirus crisis means you must have a clear...
