Budgeting for 2018 – Why High Value Direct Mail is More Important than Ever
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Budgeting for 2018 – Why High Value Direct Mail is More Important than Ever

Marketers everywhere often work on their budgets this time of year.  There are typically two certainties when it comes to budgeting: you will want more money than you had this year and you might get a smaller budget next year. What makes budgeting more difficult is the year over year increased costs of necessary products...

What is a Marketing Portal and Why Do I Need One?
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What is a Marketing Portal and Why Do I Need One?

As your company grows and expands, you may find yourself faced with new marketing challenges you didn’t have before. You want your franchisees and marketing and sales organizations to operate efficiently and effectively yet still comply with your brand standards. You need the workflow to be flexible, fast and adaptable to different geographic locations and...

NextPage Grows Again
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NextPage Grows Again

Kansas City, MO – NextPage announces that Burns Printing, Olathe, KS is joining NextPage.  “All of us at NextPage are excited to announce that Burns Printing will be joining the NextPage team.”  Gina Danner, CEO NextPage goes on to add, “Burns Printing was founded in 1924.  Its current owners John and Diane Burnell have created...

Netherland’s Retailer Personalizes 98% of Outbound Email
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Netherland’s Retailer Personalizes 98% of Outbound Email

I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5 million customers, they did what some might deem impossible. Wehkamp.nl began having one-on-one conversations with all 1.5 million customers. By doing so the mega retailer infused relevancy into its marketing campaigns on a massive scale...

A Designer’s Guide: Saddle-Stitched Books
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A Designer’s Guide: Saddle-Stitched Books

Designing a print piece for mass production can be an arduous task. When you’re designing booklets, programs, or pamphlets to be produced in the thousands, it’s easy to become overwhelmed and obsess over every single detail. While you may have a trusty production team to obsess for you, it is still essential to setup up...

Responsible Production and Paper Use
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Responsible Production and Paper Use

For more than 2000 years, print on paper has been a valued communications medium, helping us learn, create, and share ideas. Paper also has unique environmental features and helps support the U.S. economy. The demand for responsibly produced paper provides a financial incentive for landowners to keep their land forested and manager it sustainably rather...

Sustainability and Paper Production
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Sustainability and Paper Production

“Save a tree. Do not print this email.” There are lots of reasons to avoid printing a document, but the “save a tree” approach isn’t one of them. Paper is one of the most sustainable products on earth. Paper is made from wood, a natural resource that is renewable and recyclable. Paper can be recycled...

Print Stays Strong
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Print Stays Strong

        In a recent review of Target Marketing’s 2016 Media Usage Survey we see print continuing to be a strong choice for marketers. When asked about future investment in media: Digital Media Continues to Grow.                 2. Direct Mail is Still a Strong Choice.        ...

What Does It Mean to be a Pioneer?
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What Does It Mean to be a Pioneer?

          I recently received the Pioneer of Direct Marketing Award from the Kansas City Direct Marketing Association. My first thought, “This really is about everyone at NextPage.” My next thought, “Are they saying I’m old?” I love words and I love the Dictionary. Whenever I wonder what a word really means, I...

What Time Slot Did Your Super Bowl Ad Get?
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What Time Slot Did Your Super Bowl Ad Get?

It’s that time of year again; the Viewers Choice Awards for best ‘big money’ television commercial are coming to a social media network near you. The Super Bowl ads will be discussed, critiqued, played and replayed for the entire world to judge. Everyone has their favorite brand that they can’t wait to see, hoping they...