The paper and print supply industries revolve around current events and the areas that contribute supplies. From manufacturing and logistics to inventory and delivery, global climates and current events decide the industry’s fate (and the success of the businesses relying on them). Currently, a significant trickle-down effect of international happenings is limiting paper access, leaving...
Adaptability makes the world go ‘round, and until recently, our industry has taken this quick evolution in stride and rolled with the punches. The print medium, though very traditional, is changing its role within society to stay relevant as a marketing format. The print marketing industry – which used to be highly competitive with publishers...
Hospitals have a primary goal of increasing patients’ outcomes, but for that to occur, it takes many people with different micro goals working together. Internal and external communications from multiple departments are constant. It is crucial to maintain brand compliance as well as unified messaging to increase awareness while maintaining and attracting donors and support....
Are you constantly forwarding sales sheets to staff because a sales rep can’t find what he saw one time about your biggest product? Do you regularly see old marketing literature in an account manager’s office? These inefficient processes (and poor brand management) can leave any marketing team frustrated and confused. Now, imagine a magical location...
As it continues to diversify its products and services, the commercial print industry sees increased demand for expanded products, including large or wide format printing and large-scale printing. More affordable than alternate options, large/wide format printing, and the technology and printers needed to complete it successfully, are becoming popular – and fast. In addition, new...
With most Americans spending much of 2020 – and 2021 at home due to COVID-19 and the resulting pandemic, getting the mail became more exciting than ever before. Many companies took advantage of this captive audience, and thus direct mail marketing increased by over 70%. However, the increase in personalized mail doesn’t mean all those...
According to the 2018 Personalization Pulse Check, “91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.” This impressive statistic proves that personalization goes a long way towards attracting, closing, and retaining customers and should be utilized well and often. Variable data printing, a type of...
