NextPage Grows Again
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NextPage Grows Again

Kansas City, MO – NextPage announces that Burns Printing, Olathe, KS is joining NextPage.  “All of us at NextPage are excited to announce that Burns Printing will be joining the NextPage team.”  Gina Danner, CEO NextPage goes on to add, “Burns Printing was founded in 1924.  Its current owners John and Diane Burnell have created...

Netherland’s Retailer Personalizes 98% of Outbound Email
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Netherland’s Retailer Personalizes 98% of Outbound Email

I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5 million customers, they did what some might deem impossible. Wehkamp.nl began having one-on-one conversations with all 1.5 million customers. By doing so the mega retailer infused relevancy into its marketing campaigns on a massive scale...

A Designer’s Guide: Saddle-Stitched Books
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A Designer’s Guide: Saddle-Stitched Books

Designing a print piece for mass production can be an arduous task. When you’re designing booklets, programs, or pamphlets to be produced in the thousands, it’s easy to become overwhelmed and obsess over every single detail. While you may have a trusty production team to obsess for you, it is still essential to setup up...

Responsible Production and Paper Use
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Responsible Production and Paper Use

For more than 2000 years, print on paper has been a valued communications medium, helping us learn, create, and share ideas. Paper also has unique environmental features and helps support the U.S. economy. The demand for responsibly produced paper provides a financial incentive for landowners to keep their land forested and manager it sustainably rather...

Sustainability and Paper Production
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Sustainability and Paper Production

“Save a tree. Do not print this email.” There are lots of reasons to avoid printing a document, but the “save a tree” approach isn’t one of them. Paper is one of the most sustainable products on earth. Paper is made from wood, a natural resource that is renewable and recyclable. Paper can be recycled...

Print Stays Strong
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Print Stays Strong

        In a recent review of Target Marketing’s 2016 Media Usage Survey we see print continuing to be a strong choice for marketers. When asked about future investment in media: Digital Media Continues to Grow.                 2. Direct Mail is Still a Strong Choice.        ...

What Does It Mean to be a Pioneer?
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What Does It Mean to be a Pioneer?

          I recently received the Pioneer of Direct Marketing Award from the Kansas City Direct Marketing Association. My first thought, “This really is about everyone at NextPage.” My next thought, “Are they saying I’m old?” I love words and I love the Dictionary. Whenever I wonder what a word really means, I...

What Time Slot Did Your Super Bowl Ad Get?
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What Time Slot Did Your Super Bowl Ad Get?

It’s that time of year again; the Viewers Choice Awards for best ‘big money’ television commercial are coming to a social media network near you. The Super Bowl ads will be discussed, critiqued, played and replayed for the entire world to judge. Everyone has their favorite brand that they can’t wait to see, hoping they...

What Goes Around Comes Around – In Print
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What Goes Around Comes Around – In Print

It seems everywhere you look recently, there is yet another source telling us that print is ‘in,’ ‘back’, or the ‘new media’. Magazines are back in vogue, catalogs are a staple in the multi-channel marketing food chain, and millennials both love and trust print. In case you’ve been living in a cave and have missed the resurgence...

Why You Should Approach Your Marketing Like A Pastry Chef
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Why You Should Approach Your Marketing Like A Pastry Chef

As the year draws to an end, we are predisposed to look forward to what our industry has in store for us in 2016. One thing we can predict without even dusting off the crystal ball is that multi-channel / omni-channel marketing will continue to gain footing as the foundation of any solid marketing campaign. Marketers...