How to Make Your Marketing Database Sparkle Like a Diamond
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How to Make Your Marketing Database Sparkle Like a Diamond

Being a leading provider of variable data printing, we find that some of our clients are lagging behind when it comes to having their customer relationship management (CRM) system or database spit-shined and cleaned. Some clients we know have been mailing to the same customers for decades without touching base with them to learn if they...

Why Variable Data Printing is the Future
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Why Variable Data Printing is the Future

Ask IT strategists, any printer, and most businesses what is in store for the future and those in the know will say data mining and CRM systems.  And in the printing industry they will tell you that having data allows you to personalize through variable data printing. Transitioning from static direct mail to variable mail is how to stay...

Fendi, Ferrari, Ferragamo Flaunt QR Codes®
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Fendi, Ferrari, Ferragamo Flaunt QR Codes®

Thanks to three luxury brands, QR Codes® are officially vogue. Fendi, Ferrari and Ferragamo, are flaunting them in their multi-channel marketing, on their products and in their fashion museums.  More importantly they’re doing so with style, finesse, and technically flawless integration into their brands. Applause. In 2011 the Virginia Museum of Fine Arts created a QR-code-collage portrait...

AARP is Conducting a Larger Score with Direct Mail
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AARP is Conducting a Larger Score with Direct Mail

If you know any one turning 50, you’ve probably heard about the relentless pursuit of their induction into AARP (American Association of Retired Persons). The cost of membership is a mere $16 a year, so it’s hard to fathom the cost effectiveness of sending someone up to three direct mail pieces a month, both six months prior and six...