Marketing That Moves
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Marketing That Moves

The people of the Paper & Packaging Board and their ‘How Life Unfolds’ promotional campaign are conveying the sentimental value of paper in a new and insightful way. Dare I say, they are hitting it out of the park? The campaign centers on a series of videos, each of which brings home the value of paper and...

From Pumpkin Spice to Holiday Cards
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From Pumpkin Spice to Holiday Cards

You know it’s coming, the air is cooler and the days are getting shorter. Pumpkin ‘everything’ is showing up in your food, beverages, and social feeds.   You may be thinking ahead to Halloween costumes or even plotting your Thanksgiving menu. Take your planning a little further into the future; have you thought about your year-end...

Posted by September 30, 2015January 16, 2017
You’re Surrounded
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You’re Surrounded

Have you had your media overdose today? Digital media, social media, print media. We are so inundated with stimuli that we may not even be aware of how much media we are exposed to in a single day. Just for fun, try to guess how many pieces of media you have seen or heard today?...

Posted by September 14, 2015January 16, 2017
What is Your Plan for a “Mysterious” Market?
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What is Your Plan for a “Mysterious” Market?

The chairman of Standard and Poor’s Index Committee, David Blitzer, described what the real estate market would look like in 2015 with one word, “Mysterious.” For professionals making their living off of the success of the Real Estate market, this probably wasn’t the most reassuring word. A few synonyms for the word ‘mysterious’: secretive, enigmatic, shadowy,...

When Sending an Email is Worse Than Not
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When Sending an Email is Worse Than Not

Marketing Automation is a Wonderful Tool Marketing automation can save you time, and it allows you to reach out to prospects in an individual way that you would never have time to do without automation tools. Sometimes. The convenience and affordability of automated email marketing are indisputable so why only sometimes? Like all forms of marketing, automated email...

How It’s Made: Paper
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How It’s Made: Paper

If you know me, you know I love learning more about the manufacturing process. In fact, one of my favorite TV shows is, “How’s It Made.” Several years ago I was given the opportunity to visit a paper mill and actually got to see paper being manufactured. It is so fascinating to learn that something...

Mailboxes Don’t Have Spam Filters
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Mailboxes Don’t Have Spam Filters

Or Delete Buttons Ok, so you know the statistics.   You know that on average, the email marketing open rate is 22-23%. The click rate is less than 5 %. If your business is using this as your primary marketing tool, you may believe that even if they don’t open your email, you are keeping the...

Amazon Prime Day – A Lesson In Winning the Fail
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Amazon Prime Day – A Lesson In Winning the Fail

Amazon Prime Day was’ the shot heard round the world’, what seems to be up for debate, however, is whether or not it was a blank. In case you’re living in a cave (pun intended), check out our summary of Prime Day. Shoppers took to social media early in the day to voice skepticism and frustration at both...

Amazon Takes on the World, and Wal-Mart
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Amazon Takes on the World, and Wal-Mart

Amazon has finally gone and done it; they are now powerful enough to have created their own global holiday. As part of its 20th birthday celebration, Amazon has dedicated July 15th as ‘Prime Day’. Billed as a discount shopping event to rival Black Friday, the one-day sale is exclusive to Amazon’s Prime customers; a $99 per year...

3 Simple Steps for Social Media Success
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3 Simple Steps for Social Media Success

As we celebrate National Social Media Day, we are ever mindful of those who are not so fortunate; those who mourn this day as a reminder of their failures; and others, who, sadly, are obtusely unaware of its even existence. Creating a road map to Social Media Success can be the first step in the healing...