by Guest Blogger | Nov 11, 2019 | Blog, CONNECT MAGAZINE, GRAPHIC DESIGN, PRINT
How creatives see the landscape shaping By Alyssa Ruane Modern times call for new approaches to decades-old practices. Anyone in the marketing landscape today realizes this-with AR and VR disrupting reality and consumers’ tastes shifting with a single tweet-the...
by Guest Blogger | Oct 22, 2019 | Blog, BRANDING, Marketing, STRATEGY
Practicing the grand old art of reinvention Mickey and Minnie Mouse. Donald Duck. Goofy. Winnie The Pooh. Tigger. You can come up with scores of reasons as to why Disney World is known as the happiest place on earth. Who could walk away not feeling that way? Look at...
by Guest Blogger | Aug 9, 2018 | Blog, DIRECT MAIL, IP targeting, LEAD GENERATION, VARIABLE DATA PRINTING
While digital marketing represents the new paradigm for doing promotional work, this doesn’t mean that traditional marketing methods have gone the way of the dinosaurs. In fact, a number of classical marketing tactics have been experiencing a renaissance of...
by Guest Blogger | Jan 30, 2018 | Blog, PRINT, PRODUCTIVITY
The latest consumer survey commissioned by Two Sides, “Print and Paper in a Digital World,” highlights interesting consumer feedback on print vs digital. In recent years, there has been an explosion of data breaches in the financial, business and healthcare sectors....
by Guest Blogger | Dec 19, 2017 | Blog, Marketing
Since the day LinkedIn was founded in 2003, it has been a great marketing strategy for B2B leads with over 260 million users. LinkedIn is different from other social media because its users are business-oriented within a certain field. In The Sophisticated Marketer’s...