Benefits of Engaging Customers Through Direct Marketing
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Benefits of Engaging Customers Through Direct Marketing

Customer engagement is of critical importance for the growth of any business. It’s virtually impossible to build loyalty with disengaged customers, which means that if you fail to engage your audience in a meaningful way and establish emotional connections with them, they’ll churn very soon. For example, a Gallup research study has shown that companies...

5 Innovative Direct Mail Trends to Engage Audiences
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5 Innovative Direct Mail Trends to Engage Audiences

While digital marketing represents the new paradigm for doing promotional work, this doesn’t mean that traditional marketing methods have gone the way of the dinosaurs. In fact, a number of classical marketing tactics have been experiencing a renaissance of sorts, and direct mail is one of them. A marketing staple if there ever was one,...

How Combining Local SEO with Direct Mail Can Increase Brand Visibility
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How Combining Local SEO with Direct Mail Can Increase Brand Visibility

So much has already been said about the importance of SEO that the majority of companies already know they cannot afford not to invest in this digital sphere of their business. However, thanks to Google updates as well as ever-changing customer behavior, there’s an even greater emphasis on thinking and acting local, both in terms...

How Geoframing is like Geofencing on Steroids
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How Geoframing is like Geofencing on Steroids

I first became aware of geofencing technology in 2014. Shortly after the iOS 7 update, I began noticing an app icon in the bottom left-hand corner of my phone screen, most frequently when I was near a Starbucks. Soon after, I began receiving push notifications for iced coffee at a discount. Iced coffee is my...

Why Printed Information Storage is Safer Than Electronic
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Why Printed Information Storage is Safer Than Electronic

The latest consumer survey commissioned by Two Sides, “Print and Paper in a Digital World,” highlights interesting consumer feedback on print vs digital. In recent years, there has been an explosion of data breaches in the financial, business and healthcare sectors. This has made people everywhere sit up and take notice of where and how...

5 LinkedIn Benefits for B2B Marketing
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5 LinkedIn Benefits for B2B Marketing

Since the day LinkedIn was founded in 2003, it has been a great marketing strategy for B2B leads with over 260 million users. LinkedIn is different from other social media because its users are business-oriented within a certain field. In The Sophisticated Marketer’s Guide to LinkedIn, Jason Miller from LinkedIn Marketing Solutions presented some interesting...

How to Create an Inbound Marketing Campaign for an E-Commerce Website
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How to Create an Inbound Marketing Campaign for an E-Commerce Website

Inbound marketing is an ideal channel to grow a low-margin business like eCommerce. Traditional user acquisition strategies like PPC can be expensive and make online retail enviable. Inbound marketing is sustainable and has the potential to bring in a steady stream of new customers at very low cost. This article touches upon a few pointers...

10 Marketing Lessons We Can Learn from Apple [Infographic]
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10 Marketing Lessons We Can Learn from Apple [Infographic]

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighborhood had it right. He or she may not have not realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people strolling by on their daily walk. For starters, a...

5 Business Hacks to Attract New Customers
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5 Business Hacks to Attract New Customers

There are a few different things you can do to your business that are proven to help your business and make it visible to more potential customers. Use Social Media to get to connect with potential customers Online marketing plays a vital role in this contemporary era. In our new digital age, social media marketing...

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