Safe Bet
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Safe Bet

Thomas Michael Hogg noticed something different during the past year-something he did not expect when the world was thrust into an on again, off again ride of unprecedented consequences caused by a once-in-a-lifetime pandemic. Solidarity. His clients-which over the years have included brands like PepsiCo (Germany), adidas (Germany), Campbell’s Soup, Johnson Controls-seemed to be more...

On The Record With Thales Teixeira
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On The Record With Thales Teixeira

Best selling author on the future of business Thales Teixeira has spent a considerable amount of time dissecting the ins and outs of the business world. In his recent book, “Unlocking the Customer Value Chain,” he details the disruption in traditional models of business. As a former Lumry Family Associate Professor at Harvard Business School,...

Imagine That
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Imagine That

4 Corona Imagery Trends NO. 1 SUSTAINABILITY On the rise even before the pandemic, environmentally friendly images have taken the world by storm. NO. 2 HONEST IMPERFECTION It is out with the spotless and picture-perfect, and in with the messy and relatable. NO. 3 WONDER, WANDER, & WELLNESS As social distancing and health concerns increased,...

Your Move
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Your Move

Why Marketing is Accountable Craig Agranoff remembers marketing’s good old days. The thing is that he’s not quite sure if the memories feel like they were yesterday. The pandemic has changed all of that. Today’s chaos-charged environment continues to blur the lines for everything and everyone, especially marketers, whose “new normal” presents persistent challenges to...

The New Tools of Engagement
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The New Tools of Engagement

A Look At What Works And Why It is not just marketing. It is engagement economy. There is a shrinking gap between companies and their customers because the tools of engagement have evolved to make it a tighter connection. No wonder the sales funnel has skipped right over the sales department. Customers know what they...

Pull Up A Chair
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Pull Up A Chair

Working from home. A concept suddenly thrust into our daily lives. And while many entrepreneurs have long since mastered the art of working virtually, for many it is a new-and at times-scary proposition. Working outside your traditional office environment can seem isolating. But you can do it. Just remember: It is more than a mindset...

How COVID-19 Has Impacted More Than Just Business
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How COVID-19 Has Impacted More Than Just Business

It should come to no surprise that the Covid-19 pandemic has ruined several aspects of life for us in the beginning of the new year. Birthdays seem to be less exciting, concerts are canceled, social distancing has dwindled social interactions with our friends, shopping at our favorite stores has reduced to online ordering only. In...

Why finding a cause to support is the strategy your brand needs now
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Why finding a cause to support is the strategy your brand needs now

Smart. Relevant. Authentic. When it comes to helping her clients create the perfect messaging for their brands, Shahla Hebets believes the aforementioned attributes are critical to telling the whole story. That last one-being authentic-is the one Hebets says every brand should embrace fully, especially in a time when consumers are selective about what they connect...

Be the Mailbox: Your 5-Point Plan to Direct Mail Success
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Be the Mailbox: Your 5-Point Plan to Direct Mail Success

Direct mail works. Think about it. In today’s over saturated digital landscape, are people really reading your digital direct marketing pieces? We’ll wait. Okay, now printed pieces. That’s a whole different ballgame. Sending a personalized piece in the mail is going to get attention—and always has. Here, Hallmark Business Connections and the Content Marketing Institute...

Purposefully
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Purposefully

When your brand is more about the cause than the money During the 2011 Thanksgiving shopping season, outdoor gear and apparel designer Patagonia ran an ad that turned more than a few heads. In big, bold letters, the ad read, “Don’t buy this jacket.” A closer look at the brand’s decision showed how it detailed...