How to Create an Inbound Marketing Campaign for an E-Commerce Website
Post

How to Create an Inbound Marketing Campaign for an E-Commerce Website

Inbound marketing is an ideal channel to grow a low-margin business like eCommerce. Traditional user acquisition strategies like PPC can be expensive and make online retail enviable. Inbound marketing is sustainable and has the potential to bring in a steady stream of new customers at very low cost. This article touches upon a few pointers...

10 Marketing Lessons We Can Learn from Apple [Infographic]
Post

10 Marketing Lessons We Can Learn from Apple [Infographic]

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighborhood had it right. He or she may not have not realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people strolling by on their daily walk. For starters, a...

5 Business Hacks to Attract New Customers
Post

5 Business Hacks to Attract New Customers

There are a few different things you can do to your business that are proven to help your business and make it visible to more potential customers. Use Social Media to get to connect with potential customers Online marketing plays a vital role in this contemporary era. In our new digital age, social media marketing...

5 Questions To Ask A Multi-Channel Marketing Company Before Using One
Post

5 Questions To Ask A Multi-Channel Marketing Company Before Using One

Take a moment and give some thought to a typical day in your target customer’s life. How many devices does she interact with? How many channels is she using to access content that is useful, relevant and entertaining to her? How does she communicate with her friends? How much time does she spend in front...