The State of Graphic Design
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The State of Graphic Design

How creatives see the landscape shaping By Alyssa Ruane Modern times call for new approaches to decades-old practices. Anyone in the marketing landscape today realizes this-with AR and VR disrupting reality and consumers’ tastes shifting with a single tweet-the brand playing field has never been more robust, crowded or exciting. As a full-circle brand experience...

Lane Change
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Lane Change

Practicing the grand old art of reinvention Mickey and Minnie Mouse. Donald Duck. Goofy. Winnie The Pooh. Tigger. You can come up with scores of reasons as to why Disney World is known as the happiest place on earth. Who could walk away not feeling that way? Look at the Disney business model. When you...

Tip of the Tongue
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Tip of the Tongue

Why awareness is the most critical part of the funnel Let’s say you are a hair product loyalist. Or maybe you only buy OLED TVs. What brand do you prefer? Your choice is built on trust. That much we know. That’s why in a saturated market, brands are scrambling to stand out from their competitors...

How to Create an Effective Data-Driven Marketing Strategy
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How to Create an Effective Data-Driven Marketing Strategy

Nowadays, consumers have a myriad of options for every product and service they wish to purchase. Hence, marketers have to rise to the challenge of making their brand stand out from the pack. One effective way to do this is through creating personalized messages that resonate with customers, whether it’s through direct mail, email, social...

Benefits of Engaging Customers Through Direct Marketing
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Benefits of Engaging Customers Through Direct Marketing

Customer engagement is of critical importance for the growth of any business. It’s virtually impossible to build loyalty with disengaged customers, which means that if you fail to engage your audience in a meaningful way and establish emotional connections with them, they’ll churn very soon. For example, a Gallup research study has shown that companies...

5 Innovative Direct Mail Trends to Engage Audiences
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5 Innovative Direct Mail Trends to Engage Audiences

While digital marketing represents the new paradigm for doing promotional work, this doesn’t mean that traditional marketing methods have gone the way of the dinosaurs. In fact, a number of classical marketing tactics have been experiencing a renaissance of sorts, and direct mail is one of them. A marketing staple if there ever was one,...

How Combining Local SEO with Direct Mail Can Increase Brand Visibility
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How Combining Local SEO with Direct Mail Can Increase Brand Visibility

So much has already been said about the importance of SEO that the majority of companies already know they cannot afford not to invest in this digital sphere of their business. However, thanks to Google updates as well as ever-changing customer behavior, there’s an even greater emphasis on thinking and acting local, both in terms...

How Geoframing is like Geofencing on Steroids
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How Geoframing is like Geofencing on Steroids

I first became aware of geofencing technology in 2014. Shortly after the iOS 7 update, I began noticing an app icon in the bottom left-hand corner of my phone screen, most frequently when I was near a Starbucks. Soon after, I began receiving push notifications for iced coffee at a discount. Iced coffee is my...

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