The Local Advantage: Kansas City Printers Help Local Brands Win
The resurgence of print marketing is more than a trend—it’s a strategic advantage for Kansas City brands that prioritize speed, access, and accountability. While online printers may promise convenience, it’s the local printing companies in Kansas City that are delivering real results for marketers who need more than just ink on paper. By partnering with […]
Paper Prices Continue to Rise. Here’s Why.
It’s passé to say that over the last 16 months we have seen everything about business change including paper prices and availability. Having been in the printing industry for over 30 years, I can say that we have never seen a market for raw materials (think paper) as volatile as the one we are in […]
Extending A Hand Amid The Madness
When Chris Rodgers founded Colorado SEO Pros in 2012, he wanted to create a boutique agency that could provide a suite of inbound marketing services for small- and mid-sized businesses, anything from international enterprise corporations to technology start-ups and e-commerce firms nationally and abroad. Building a team of dedicated professionals capable of offering industry-leading services, […]
Room for Improvement
Where marketers are polishing up their content efforts. Are you striving for good, or great, with your content? The majority (77%) of marketers agree that their content marketing is effective, according to Skyword’s “2020 Content Marketing Trends” report. However, there is always room for improvement. Here are the areas in which they are focusing. This […]
Here To Stay
Which marketing trends will survive the pandemic? There’s been a lot of talk about what to expect in the “new normal.” Customer behavior is not the same as it was a year ago and is still constantly shifting. Knowing which marketing trends to keep and which to let go will help you adapt your focus. […]
The Hangover
March 17th is always a bit of a party. The morning of March 18th, however, can be a bit of a struggle. The queasy stomach, the headache and the general malaise of the morning after is not a lot of fun. And, in the moment, you wonder if the hangover will ever end. Much like […]
Welcome Gen Z
Strategies To Connect With The Next Generation 1. Establish Clear Values & Mission Gen Z wants to know what your brand stands for, so make sure to communicate effectively. 2. Be Transparent & Accountable Build trust by being honest, ethical and owning up to any missteps. 3. Establish Your Brand’s Personality Picture-perfect is out. Gen […]
Campaign Checklist
Set yourself up for success and keep your marketing campaign on track with this checklist from MarketingProfs: STEP 1: IDENTIFY THE GOAL First and foremost, decide what you want to accomplish. You can’t create steps if you don’t know what you’re working toward. STEP 2: CHOOSE THE OBJECTIVES Narrow your goal into numerous, specific objectives. […]
On The Record With Thales Teixeira
Best selling author on the future of business Thales Teixeira has spent a considerable amount of time dissecting the ins and outs of the business world. In his recent book, “Unlocking the Customer Value Chain,” he details the disruption in traditional models of business. As a former Lumry Family Associate Professor at Harvard Business School, […]
Put Your Money Where Your Content Is
Top predicted areas for content marketing investment in 2021 Welcome 2021 and the new challenges of the year. That is, on top of the ongoing challenges from last year. The events of 2020 shook the world, but content marketers buckled down to do what they do best-create valuable content. Content Marketing Institute and MarketingProfs teamed […]