Jennifer Turgeon

Should Nonprofit Organizations Create Their Own Publication?

When it comes to nonprofit management, the question of whether or not to create an organization's own publication has become…

1 year ago

How Often Should Banks Send Direct Mail to Customers?

Direct mail remains a powerful tool in the banking sector's marketing toolbox. Despite the prevalence of online platforms, the physical…

1 year ago

Sustainable Substrates for Eco-Friendly Printing

In a continuing effort to practice eco-friendly printing, many businesses are turning away from just using standard paper in their…

1 year ago

How Do Federal Banking Regulations Affect Direct Mail?

Direct mail marketing is one of the most successful methods of reaching specific customers that a business wants to connect…

1 year ago

Do Certain Image Types Deliver Better Results in Non-Profit Marketing?

Non-profit marketing is intended to promote the cause and ideals of the non-profit while also inspiring the recipient of the…

1 year ago

The Goal is Net Zero – How Can Print Companies Help?

As shown in the title of this section, net zero emissions is an overall print industry goal as it ensures…

1 year ago

Is a Higher Point Paper Thickness Considered Premium?

The paper stock that is chosen for printing marketing materials and/or magazines can have an impact on how they are…

1 year ago

Custom Magazines for Banks – Unique Ways to Engage Customers

While many people often turn to their phones for immediate information, they also like to have a physical item that…

2 years ago

How to to Make Your Direct Mail More Sustainable

The environmental impact of traditional direct mail is not something that needs to be ignored by marketers. Some of the…

2 years ago

Insurance Marketing Strategies That Work

In order to acquire new customers and gain a foothold in the marketplace, insurance marketing strategies need to speak to…

2 years ago