by Joel | Jul 24, 2018 | Blog, IP targeting, NON PROFIT, VARIABLE DATA PRINTING
July and August is the time when most nonprofit organizations begin planning their year-end direct mail campaigns. Most organizations receive up to half their annual funds between October and December and their efforts are pushed right up until the very last...
by Joel | Mar 22, 2018 | Blog, DIRECT MAIL, MULTI-CHANNEL MARKETING, PRINT, STRATEGY
In January 2018, NextPage mailed over 1600 personalized direct mail packages to our valued clients that included three originally designed paper airplanes. For this particular multi-channel campaign, titled “Fly NextPage,” we wanted to show how a high-value direct...
by Joel | Nov 9, 2017 | Blog, DIRECT MAIL, LEAD GENERATION, SALES STRATEGY
Why direct mail prospecting is critical to businesses. If you’re in sales chances are you’ve tried various methods to engage with a potential client and forge a relationship. Maybe you’ve given them tickets to baseball game, a best-selling book, or...
by Joel | Oct 12, 2017 | Blog, DIGITAL MARKETING, DIRECT MAIL, Marketing, MULTI-CHANNEL MARKETING, PERSONALIZATION, PRINT, QR CODES
In just a few short decades, we have seen the meteoric rise of the internet, cell phones, smartphones, ebooks, and countless other digital media. A popular contention is that the modern digital age has made printing obsolete, eventually going the way of typewriters...
by Joel | Jul 24, 2017 | Blog, LOCAL SEARCH MARKETING
On July 20th I attended the Kansas City Direct Marketing Association’s Data-Driven Marketing Boot Camp, their all-day educational seminar held at the new Lifted Spirits Distillery downtown. Entitled “Thinking Outside the Textbook: Marketing Knowledge that...