How Nonprofit Year-End Giving Campaigns Get A Lift From IP Targeting
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How Nonprofit Year-End Giving Campaigns Get A Lift From IP Targeting

July and August is the time when most nonprofit organizations begin planning their year-end direct mail campaigns. Most organizations receive up to half their annual funds between October and December and their efforts are pushed right up until the very last minute of the year. Nearly one-third of year-end donations occur in the month of December...

Posted by July 24, 2018July 17, 2019
Reverse Append – Send Direct Mail to Visitors of Your Website
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Reverse Append – Send Direct Mail to Visitors of Your Website

In a previous blog, we discussed how IP Targeting lets you deliver online ads based on a physical addresses; that is, delivering digital ads to homes also receiving a direct mail piece. IP Targeting, or matching a recipient’s physical address on a mailing list with their home computer or laptop IP address so you can...

Posted by March 27, 2018June 11, 2019
How ‘Fly NextPage’ Demonstrates Multi-Channel Campaign Engagement
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How ‘Fly NextPage’ Demonstrates Multi-Channel Campaign Engagement

In January 2018, NextPage mailed over 1600 personalized direct mail packages to our valued clients that included three originally designed paper airplanes. For this particular multi-channel campaign, titled “Fly NextPage,” we wanted to show how a high-value direct mail campaign incorporating interactive marketing could increase engagement and awareness. Our campaign goals were simple: Demonstrate a...

Posted by March 22, 2018June 18, 2019
IP Targeting with Venue Replay – Using High Value Locations to Capture an Audience
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IP Targeting with Venue Replay – Using High Value Locations to Capture an Audience

IP Targeting is a new marketing method that matches IP addresses to physical addresses. This means that when you send someone a direct mail campaign, you can also deliver them personalized digital ads on devices connect to their home network. But what if you could deliver digital ads to people that frequent specific locations or events?  This...

Posted by March 8, 2018June 11, 2019
Why IP Targeting and Direct Mail are the Dynamic Duo
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Why IP Targeting and Direct Mail are the Dynamic Duo

Direct mail continues to be a powerful marketing tool for reaching customers with a highly targeted message. According to the 2017 DMA Response Rate Report: The average direct mail household response rate is 5.1% (compared to .6% email, .6% paid search, .2% online display, .4% social media) The household ROI for direct mail is 29%...

Posted by February 27, 2018June 11, 2019
6 Ways A Marketing Portal Can Help Your Business
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6 Ways A Marketing Portal Can Help Your Business

Marketing Portals, Marketing Storefronts, or Marketing Communication Portals offer a marketing asset management solution that can serve a wide range of industries, including retail stores, dealer networks, distributed sales forces, and franchise systems. Sales associates, remote offices, distributors and retail locations need access to a library of print and marketing resources via a branded secure...

Posted by December 26, 2017June 18, 2019