Reverse Append – Send Direct Mail to Visitors of Your Website
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Reverse Append – Send Direct Mail to Visitors of Your Website

In a previous blog, we discussed how IP Targeting lets you deliver online ads based on a physical addresses; that is, delivering digital ads to homes also receiving a direct mail piece. IP Targeting, or matching a recipient’s physical address on a mailing list with their home computer or laptop IP address so you can...

How ‘Fly NextPage’ Demonstrates Multi-Channel Campaign Engagement
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How ‘Fly NextPage’ Demonstrates Multi-Channel Campaign Engagement

In January 2018, NextPage mailed over 1600 personalized direct mail packages to our valued clients that included three originally designed paper airplanes. For this particular multi-channel campaign, titled “Fly NextPage,” we wanted to show how a high-value direct mail campaign incorporating interactive marketing could increase engagement and awareness. Our campaign goals were simple: Demonstrate a...

Why IP Targeting and Direct Mail are the Dynamic Duo
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Why IP Targeting and Direct Mail are the Dynamic Duo

Direct mail continues to be a powerful marketing tool for reaching customers with a highly targeted message. According to the 2017 DMA Response Rate Report: The average direct mail household response rate is 5.1% (compared to .6% email, .6% paid search, .2% online display, .4% social media) The household ROI for direct mail is 29%...

6 Ways A Marketing Portal Can Help Your Business
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6 Ways A Marketing Portal Can Help Your Business

Marketing Portals, Marketing Storefronts, or Marketing Communication Portals offer a marketing asset management solution that can serve a wide range of industries, including retail stores, dealer networks, distributed sales forces, and franchise systems. Sales associates, remote offices, distributors and retail locations need access to a library of print and marketing resources via a branded secure...

If You Aren’t Prospecting With Direct Mail, You’re Missing Out
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If You Aren’t Prospecting With Direct Mail, You’re Missing Out

If you’re in sales chances are you’ve tried various methods to engage with a potential client and forge a relationship. Maybe you’ve given them tickets to baseball game, a best-selling book, or sent a hand-written note. A high-value direct mail piece is one of the six (phone, text, voicemail, email, social, mailer) most common methods...

Consumers Trust Custom Content More Than Ads According to Study
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Consumers Trust Custom Content More Than Ads According to Study

The power of content continues to make its presence felt. According to Time Inc.’s “How Custom Content Inspires Consumers” study, two in three consumers have greater trust in custom content than traditional advertising. In addition to trust, the study (which queried more than 17,000 Millennials, Gen Z and Gen Xers) shows that custom content is...

Survey Shows How Consumers Engage With Brands
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Survey Shows How Consumers Engage With Brands

In the age of consumer connectivity, the key to staying engaged with your customers is straightforward – keep it simple. According to “The Customer in Context” study by the CMO Council and SAP Hybris, only 15 percent expect brands to be everywhere – but they do want options. The survey, which gathered insights from more...

6 Ways Digital Marketing Has Enhanced Print
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6 Ways Digital Marketing Has Enhanced Print

In just a few short decades, we have seen the meteoric rise of the internet, cell phones, smartphones, ebooks, and countless other digital media. A popular contention is that the modern digital age has made printing obsolete, eventually going the way of typewriters and film cameras. The truth is print is still very valuable and...