Where Marketing Fits Into The Small Business Mix
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Where Marketing Fits Into The Small Business Mix

Ask a small business today if its marketing efforts are paying off, and you might be surprised by the answer. According to Infusionsoft’s “2017 Small Business Marketing Trends Report,” nearly 47 percent of small business owners don’t know if their marketing efforts are effective, while 10 percent know they aren’t. But don’t fear, they still...

Posted by May 16, 2017June 19, 2019
The Importance of Multi-Channel Marketing [Infographic]
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The Importance of Multi-Channel Marketing [Infographic]

Are you thinking of implementing a multi-channel marketing program but you just aren’t sure if the potential payoff is worth the effort? While many marketers recognize that a multi-channel approach is important, there’s still quite a few that don’t have the resources, time or knowledge to implement one. But those that have executed a multi-channel marketing program are...

Posted by May 11, 2017June 10, 2019
Thinking of a Vehicle Wrap for your Fleet? What You Should Know Before You Wrap.
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Thinking of a Vehicle Wrap for your Fleet? What You Should Know Before You Wrap.

Fleet vehicle wraps are least expensive brand advertising available on the market today. You can get up to 40,000 daily brand impressions for what works out to be less than a couple of dollars a day. But to get the most out of your vehicle wrap, you should first find out what your goals are, what designs...

Posted by May 9, 2017May 22, 2019
6 Tips For Big Data Harmony Within Your Organization
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6 Tips For Big Data Harmony Within Your Organization

Many companies are figuring out that to gain a competitive advantage these days, harnessing the Big Data they have accumulated and making it accessible to the right people with the right strategy is key. “In the future, the real value of an organization will not necessarily lie in the products it sells, but rather in...

Posted by May 4, 2017June 19, 2019
6 Marketing Podcasts You Should Listen To
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6 Marketing Podcasts You Should Listen To

I’m a podcast addict. There, I admitted it. I have a long drive to work every day, and listening to a podcast makes that trip shorter and more enjoyable. I listen to everything from crime mystery (Serial is nothing short of incredible) to interview format (Marc Maron’s WTF sets the standard) and all things in...

Posted by May 2, 2017June 11, 2019
New USPS Service Lets You See Your Mail Digitally Before It Arrives
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New USPS Service Lets You See Your Mail Digitally Before It Arrives

Have you ever wondered if that important piece of mail came today but you’re stuck at the office? You’ve been waiting for a wedding invitation, or maybe your Federal tax refund? Well, wonder no more because the U.S. Postal Service has began a service called Informed Delivery that will deliver actual letter-sized, black and white digital images...

Posted by April 27, 2017April 27, 2017
5 Reasons Why QR Codes Are Still Relevant and Important
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5 Reasons Why QR Codes Are Still Relevant and Important

QR codes have been in use since the early 2000’s, and while many marketers and designers predicted they would suffer an early demise much like HD-DVD or Myspace, in 2017 they are still alive and well. You don’t even need to download an app to scan them anymore, you can do it directly through the...

Posted by April 26, 2017June 10, 2019
You Need These 6 Parts for the Inbound Marketing Machine to Work
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You Need These 6 Parts for the Inbound Marketing Machine to Work

I like to think of inbound marketing as a lead generation machine. When it’s given proper maintenance and all the parts are working together, you can expect consistent web traffic growth and delivery of leads. But like any other machine, if you remove one part, it can’t deliver at a peak performance level and may quit working altogether. You must...

Posted by April 21, 2017May 24, 2019
7 Ways to Track the Response Rate of Direct Mail
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7 Ways to Track the Response Rate of Direct Mail

The one thing marketing professionals all agree on when it comes to the best way to measure marketing success?  There isn’t one.  The ‘best’ way to measure your direct marketing campaign success is not the same for any two clients or companies.  The ‘best’ way to measure your success is to know what your success...

Posted by April 11, 2017June 10, 2019
6 Things To Look For When Choosing A Vehicle Wrap Installer
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6 Things To Look For When Choosing A Vehicle Wrap Installer

You’ve probably noticed these days that more fleet vehicles like service vans, trucks and cars are being wrapped with eye-catching graphics. Vehicle wraps have become more common and utilized, because the technology to create the wraps offers more options and efficiencies than ever. The result; better looking wraps with an affordable price point.But wrapping a vehicle...

Posted by April 6, 2017May 22, 2019