by Joel | Jan 31, 2017 | MULTI-CHANNEL MARKETING
The famous quote by the philosopher Aristotle goes “The whole is greater than the sum of its parts.” I’m sure he wasn’t referring to direct mail, email, or digital internet advertising, but this quote certainly...
by Joel | Jan 27, 2017 | Blog, DIRECT MAIL
Your event is in 3 weeks. You have the design for your direct mail piece in the can and have selected your printing/mailing vendor. And then it happens…”Wouldn’t it be cool if we could use this piece in a more personalized way for our VIP list?” The...
by Joel | Jan 25, 2017 | Blog, DIRECT MAIL
A successfully executed direct mail campaign can boost your brand’s awareness, authority, and most importantly, your bottom line. The design and execution of your direct mail campaign can be a challenging and stressful venture. By creating and implementing these...
by Joel | Jan 19, 2017 | INBOUND MARKETING, LEAD GENERATION
Companies with lead generation websites can be rather complacent, figuring that eventually, after enough visits, a user will convert by phoning in or submitting a contact form. This may have been the case about 10 years...
by Joel | Jan 17, 2017 | BRAND ASSET MANAGEMENT, MARKETING PORTAL
You’ve finally pulled the trigger. You’re growing your business and are adding a new location. You have all the bases covered; you did the market research, you found just the right spot, you have the funding, and you’ve hired the right people. You are good to go,...