Why Digital Can’t Match the Tangible Quality and Perceived Value of Print
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Why Digital Can’t Match the Tangible Quality and Perceived Value of Print

In a previous work life, I was the publisher of a Kansas City weekly newspaper, The Pitch, for over 10 years. The format offers distribution of local entertainment, food, music, and long form investigative journalism. I enjoyed it immensely, and lived through the highs of the industry throughout the 90’s and early 2000’s, to the...

Posted by February 28, 2017February 28, 2017
The Envelope – More Important than Ever:  What an Academy Awards fail means for your direct mail
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The Envelope – More Important than Ever: What an Academy Awards fail means for your direct mail

Last night’s Best Picture award presentation at the Academy Awards was cringe-worthy after finding out the first winner announced, La La Land, didn’t actually win, and due to an envelope snafu, the real winner was Moonlight. PricewaterhouseCoopers, the accounting firm responsible for the tabulation of the Oscar ballots and the envelopes announcing the winners, apologized in...

Posted by February 27, 2017June 10, 2019
Three Attributes of Direct Mail Data You Have to Get Right
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Three Attributes of Direct Mail Data You Have to Get Right

There are a lot of theories about what makes a direct mail piece stand out from the crowd – the copy, the offer, the images, the bold colors or the texture of the paper. Each argument has its merits. The one thing marketers can agree on, however, is what will make your direct mail project...

Posted by February 16, 2017June 10, 2019
5 Reasons Why Vehicle Wraps are a Smart Investment
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5 Reasons Why Vehicle Wraps are a Smart Investment

Sometimes the solution to how to uniquely brand and promote your company is as close as your parking lot. Your car, service van or delivery truck can be a billboard on wheels with a vehicle wrap, displaying your message in bright, vibrant colors and graphics. And the best part is you don’t have to pay...

Posted by February 9, 2017May 22, 2019
Does your Direct Mail Need Bright Shiny Objects?
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Does your Direct Mail Need Bright Shiny Objects?

The wisdom from Robert Fulghum’s All I Really Need To Know I Learned In Kindergarten may be a new treasure to some—but it is worth sharing (see – I already have the first rule down): Share everything. Play fair. Don’t hit people. Put things back where you found them. Clean up your own mess. Don’t take things that aren’t yours. Say you’re...

Posted by February 7, 2017June 10, 2019
5 Benefits of Incorporating a Multi-Channel Marketing Program
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5 Benefits of Incorporating a Multi-Channel Marketing Program

According to a recent report from Digital Doughnut, in partnership with Episerver, 95% of marketers admit that running a multi-channel digital marketing campaign is important to their business. Incorporating a multi-channel marketing program can greatly enhance your chances of success, and here are 5 great reasons to get started now: Improved Customer Perception. Customers who...

Posted by February 2, 2017June 10, 2019
Use these 3 Marketing Channels Together for Increased Conversions
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Use these 3 Marketing Channels Together for Increased Conversions

                The famous quote by the philosopher Aristotle goes “The whole is greater than the sum of its parts.” I’m sure he wasn’t referring to direct mail, email, or digital internet advertising, but this quote certainly applies for these three marketing channels. As marketing channels become more refined in...

Posted by January 31, 2017January 18, 2018
How to be a Direct Mail Superhero
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How to be a Direct Mail Superhero

Your event is in 3 weeks.  You have the design for your direct mail piece in the can and have selected your printing/mailing vendor.  And then it happens…”Wouldn’t it be cool if we could use this piece in a more personalized way for our VIP list?”  The question comes from a member of  the executive...

Posted by January 27, 2017June 10, 2019
5 Secrets to Organizing a Successful Direct Mail Project
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5 Secrets to Organizing a Successful Direct Mail Project

A successfully executed direct mail campaign can boost your brand’s awareness, authority, and most importantly, your bottom line. The design and execution of your direct mail campaign can be a challenging and stressful venture. By creating and implementing these campaigns, we have learned the secrets to a generating a successful and profitable result. A successful...

Posted by January 25, 2017June 10, 2019
Why the First Visit to Your Website is the Most Important
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Why the First Visit to Your Website is the Most Important

              Companies with lead generation websites can be rather complacent, figuring that eventually, after enough visits, a user will convert by phoning in or submitting a contact form. This may have been the case about 10 years ago, but with online search giving the buyer the advantage in the...

Posted by January 19, 2017March 13, 2017