The Embellishment Effect: How Print Engages the Senses
In today’s digital-first world, consumers are constantly swiping, scrolling, and tapping on glass screens. But when it comes to making a lasting impression, print still holds an edge—and embellishments like foil stamping, spot UV, and raised varnishes take that advantage even further. Kevin Abergel, president of Taktiful, recently explored this in The Embellishment Effect: The […]
Bank Marketers: Winning Gen Z with Personalization
As a bank marketer, you’re on the front lines of a generational shift. The old playbooks for customer acquisition no longer apply. Gen Z, aged 13-28, and millennials before them want more than just a place to invest. They seek a financial partner who understands their needs. This isn’t a hunch—it’s a data-backed reality. A […]
Why Brains Prefer Print:
Insights for Marketers
For years, marketers have debated the effectiveness of digital versus print. Digital channels are fast, measurable, and seemingly everywhere. But research continues to show one undeniable truth: our brains prefer print. A recent study led by Yu-Cin Jian, professor at the National Taiwan Normal University, adds fresh insights into why. Using eye-tracking technology to compare […]
Why Direct Mail Works in the Digital Age
Why Direct Mail Works in the Digital Age Marketers have spent the last decade shifting their budgets toward digital channels. As inboxes get full, people ignore online ads, and privacy rules become stricter, one old way of advertising is coming back strong: direct mail. According to Keypoint Intelligence’s US Digital Production Printing Application Forecast (2024–2029), […]
What Really Drives Results in Business Printing
In the business printing industry, there’s always buzz about the “latest and greatest” press. Bigger, faster, more colors, more automation—it’s exciting if you’re the one buying the machine. But here’s the reality: while printers may obsess over the specs, customers rarely do. That’s the central point of Bill Gillespie’s article, “You’re More Important Than Your […]
No Postage Increase in January 2026
No Postage Increase in January 2026 Great News for Direct Mail Marketers For years, one of the biggest challenges for direct mail marketers has been navigating ever-rising postage costs. That’s why the latest announcement from the U.S. Postal Service is such great news for businesses that rely on direct mail to connect with their customers: […]
NextPage Becomes an ABA Diamond Partner
From data-driven direct mail campaigns to integrated print + digital solutions, we’re here to help banks grow with confidence.
Commercial Printing and Direct Mailing Campaigns Services That Drive Results
Commercial Printing and Direct Mailing Campaigns Services That Drive Results At NextPage, our commercial printing services for marketing campaigns include the latest equipment and expert staff. Combined, it’s the catalyst for powerful, performance-driven multi-channel campaigns. We offer high-quality print solutions. You can send a few targeted pieces of direct mail, run a complex campaign, or […]
Tactile Direct Mail Still Delivers:The Power of Touch
In our overly connected digital world, physical touch is more powerful than ever. The “return of touch” is all about a new appreciation for things we can hold in our hands. Printed pieces with tactile embellishments deliver. Think of things like an embossed logo, a foil stamp, or a spot UV coating. These aren’t just […]
Agile Marketing for Mid-Size Companies
Mid-size companies often grapple with an uncomfortable truth: they’re expected to execute campaigns with the ambition and impact of an enterprise, yet they lack the team size, budget, and tech stack to match. Marketing teams make up only about 3–4% of the workforce in mid-sized companies. This is much lower than in larger companies, highlighting […]