4 Best Practices of Email Lead Nurturing
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4 Best Practices of Email Lead Nurturing

When people download one of NextPage’s eBooks, part of our process is to follow up with them by personally contacting the visitor via email to suggest another eBook he might like and then briefly explained how NextPage works with his industry. Over the course of the next few months, he will receive additional personalized emails...

Shape-Cut Envelopes: Memorable Designs and Postal Friendly
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Shape-Cut Envelopes: Memorable Designs and Postal Friendly

Envelopes are the very first thing people see when they receive direct mail, so how do you catch their attention long enough for them to open it? A new product called Shape-Cut envelopes takes your direct mail to a new level. Shape-Cut envelopes are standard business envelopes with a special die-cut shape on the left...

The Value of Behind-the-Scenes Content in Marketing
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The Value of Behind-the-Scenes Content in Marketing

At the NextPage office, we play bingo every morning. Two numbers are drawn each day and the winner gets a QuikTrip gift card. As you can see in the picture above, Linda’s getting close. I share this with you to demonstrate that there’s still plenty of room for fun in the workplace while we work...

The Four Distinct Parts of Direct Mail Envelope Design
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The Four Distinct Parts of Direct Mail Envelope Design

Direct mail envelopes should have copy written on them. You’re probably thinking, “I thought all the writing went inside the envelope.” Most of it does, but those key points are useless if the envelope doesn’t get opened. After you’ve successfully caught the consumer’s attention with the colors, they then examine what’s written on the envelope....

5 Ways to Decrease Your Email Unsubscribe Rates
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5 Ways to Decrease Your Email Unsubscribe Rates

Email marketing is a terrific method of keeping in touch with your active customers. It works especially when combined with direct mail. However, the CAN-SPAM Act of 2003 legally requires you to give people the option to unsubscribe from all emails and you have to fulfill those requests within 10 business days. This doesn’t have...

Why Envelope Colors Matter in Direct Mail
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Why Envelope Colors Matter in Direct Mail

If you had to pick an envelope from the picture above, which one do you choose? If you picked the red one, you’re not alone. Envelope colors make a big difference if you want your direct mail to get noticed. A good direct mail envelope has excellent copy, design, and color. But color is what...

How New Shape-Cut Envelopes Redefine Direct Mail
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How New Shape-Cut Envelopes Redefine Direct Mail

A new strategy for direct mail takes your envelopes outside the box, literally. The design is no longer constrained to the borders of a standard envelope. With new shape-cut envelopes, the graphic design trails off the edge to create a unique visual impression with its recipients. They’re also USPS-approved and qualify for standard postage rates....

How to Market to Last-Minute Shoppers This Valentine’s Day
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How to Market to Last-Minute Shoppers This Valentine’s Day

Valentine’s Day is the first major holiday to impact retail sales in the new year. Next to Christmas, it’s the biggest gift-giving holiday. More than half of the American population will celebrate it. Sales on Valentine’s Day reached an all-time high of $19.7 billion in 2016 with 2017 not falling far behind at $18.2 billion....

Bioprinting – 3D Printing That Can Save Lives
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Bioprinting – 3D Printing That Can Save Lives

Imagine this: your kidneys fail and doctors say you need a transplant as soon as possible. There’s no time to wait for a donor, so they take some of your cells and 3D print a perfectly matched new one for you. Now you have a new working kidney and nobody had to lose one. This...

What We Can Learn From the Tide Pod Challenge Besides the Obvious
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What We Can Learn From the Tide Pod Challenge Besides the Obvious

The infamous Tide Pod challenge is a new internet meme that encourages young adults to consume laundry detergent packs. Yes, this is a terrible idea, potentially lethal and people wonder why anyone would even consider doing it. A student at Utah State University was recently hospitalized for eating one. It’s understandable how children would mistake...