Celebrating International Print Day 2017
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Celebrating International Print Day 2017

For those of us in the print industry October 18th is a special day marking the return of International Print Day, a 24-hour event that lets like-minded people share their love of print through social media. International Print Day promotes the open sharing of information within the print marketing community worldwide. It seeks to inform participants...

4 Differences Between Marketing and Journalism
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4 Differences Between Marketing and Journalism

The journalism school at my college had two tracks of emphasis to choose from: news and information or strategic communication. News and information studied writing, reporting, and editing while strategic communication focused on marketing, advertising, and public relations. I did a little bit of both. My background in broadcast paid off when I shot and...

6 Ways Digital Marketing Has Enhanced Print
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6 Ways Digital Marketing Has Enhanced Print

In just a few short decades, we have seen the meteoric rise of the internet, cell phones, smartphones, ebooks, and countless other digital media. A popular contention is that the modern digital age has made printing obsolete, eventually going the way of typewriters and film cameras. The truth is print is still very valuable and...

Why Christmas Sales Happen Sooner Every Year
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Why Christmas Sales Happen Sooner Every Year

You’re still wearing shorts, baseball postseason is heating up, and there may be one more boat ride on the lake left. But inevitably about this time when you need to do a little shopping, your favorite department store is already devoting an entire wing of the store to Christmas items like lights, decorations, and even...

4 Reasons Why Virtual Reality May Be Your New Marketing Channel
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4 Reasons Why Virtual Reality May Be Your New Marketing Channel

The term “virtual reality” has been around for a long time; used extensively as a plot device in such movies as The Matrix and Lawnmower Man and in a range of video game headsets like the Sega VR. Virtual reality has reached the masses in recent years in the form of headsets paired with smartphones...

Sealing Fate: The History of Envelopes
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Sealing Fate: The History of Envelopes

An envelope is a flat paper container in which you insert a document, seal it shut, and then sent it to someone. But you already knew that, right? It’s like the cheapest thing you can buy at the office supply store. We all take it for granted. If you had to mail something confidential, like...

KC Podcast Helps Nonprofit Marketers
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KC Podcast Helps Nonprofit Marketers

Bonyen Lee-Gilmore from Planned Parenthood Great Plains earlier this year appeared on the M&C Nonprofit Marketing Talk podcast to discuss her job as marketing and communications director. “No matter what you do, no matter what kind of nonprofit you are, if we’re talking fundraising right now then you have to give people the ‘why,'” she said, “Why...

Celebrating Voyager’s Gold Record Message to Aliens with an Earth-Bound Repackaging
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Celebrating Voyager’s Gold Record Message to Aliens with an Earth-Bound Repackaging

On August 31st, NextPage had the pleasure of hosting renowned Los Angeles graphic designer Lawrence Azerrad as part of our Lunch & Learn seminar series. His presentation, entitled “Lawrence Azerrad: Design + Music”, explored deepening our cultural connection to music and how to achieve this through design. One of the topics Azerrad discussed was his...

Telemedicine is Here, But Is it Being Marketed Correctly?
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Telemedicine is Here, But Is it Being Marketed Correctly?

Doctor appointments take a good chunk of time out of your day. When you are legitimately sick and need to have tests done, going to the office in person is a must. But what if you have a minor issue that the doctor can solve in a few minutes? Maybe you just need a new...

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