How One Charity’s Direct Mail Envelope Caught My Eye
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How One Charity’s Direct Mail Envelope Caught My Eye

Recently, I received a piece of direct mail from St. Jude Children’s Research Hospital. They sent me a holiday-themed letter, but it was the envelope that caught my attention. It was bright red with an image of a penguin wearing a hat and scarf on it. A string of Christmas lights danced along the edges,...

The Secret Behind Marketing to Children During the Holidays
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The Secret Behind Marketing to Children During the Holidays

“I want it! Mommy, I want that! All my friends have one. I’ll die if I don’t get one. Pretty please? Don’t you want me to be happy?” This is what parents with young kids constantly hear at this time of year. It’s the holiday season and all the cool new products bust out their...

Hey Siri, How Do I Optimize For Voice Search?
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Hey Siri, How Do I Optimize For Voice Search?

Once while I was driving, a message popped up on my dashboard that said it was time for an oil change. I turned to my phone and said, “Hey Siri, where can I get an oil change around here?” It showed me a list of nearby auto shops, including their contact information. I called the...

9 Ways to Boost Your Next Direct Mail Marketing Campaign
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9 Ways to Boost Your Next Direct Mail Marketing Campaign

In a digital world, direct mail is still a strong marketing strategy with up to 1100% ROI. Modern technology has found its way to integrate with direct mail marketing in new and exciting ways, some of which we’ve already seen and others that are in development. They are simple to use and easy to track....

4 QR Code Apps for a New Generation
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4 QR Code Apps for a New Generation

QR codes, or Quick Response codes, have existed for as long as we’ve had smartphones. You’ve seen them before, they’re those obtrusive postage stamp-sized black and white pixelated boxes found on printed material. They’ve been a great way to increase consumer interaction, but many people complain that they’re ugly and take away from the design....

How Brand Mascots Make Ordinary Products Memorable
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How Brand Mascots Make Ordinary Products Memorable

Recently when I wrote a blog about Halloween costumes based on TV commercial characters, I realized that most of them were from insurance companies. In fact, there are quite a few mascots that represent insurance companies. There’s Flo from Progressive, Jake from State Farm, Mayhem from Allstate, the Aflac duck, and Geico has three: the...

How Product Placement Helps Marketing Efforts
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How Product Placement Helps Marketing Efforts

Did Stranger Things make you crave Eggo waffles? Of course it did. Product placements have been a part of movies and TV for years now. From those unforgettable Ray-Bans Tom Cruise sports in Risky Business (which, according to Ray-Ban, resulted in the sale of over 360,000 pairs of Wayfarers) to James Bond opting for a Heineken instead...

6 Commercial Characters Who Make Great Halloween Costumes
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6 Commercial Characters Who Make Great Halloween Costumes

Halloween is one day a year when brands can really see how much their advertising has impacted American culture by how many costumes look like their mascots. It’s a one-of-a-kind PR tactic. Kids and adults love to dress as their favorite movie and TV characters, but sometimes it’s the guys from commercials that people honor. ...

Celebrating International Print Day 2017
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Celebrating International Print Day 2017

For those of us in the print industry October 18th is a special day marking the return of International Print Day, a 24-hour event that lets like-minded people share their love of print through social media. International Print Day promotes the open sharing of information within the print marketing community worldwide. It seeks to inform participants...

4 Differences Between Marketing and Journalism
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4 Differences Between Marketing and Journalism

The journalism school at my college had two tracks of emphasis to choose from: news and information or strategic communication. News and information studied writing, reporting, and editing while strategic communication focused on marketing, advertising, and public relations. I did a little bit of both. My background in broadcast paid off when I shot and...