![Direct Mail Strategies for Trade Show Success [PODCAST]](https://gonextpage.com/wp-content/uploads/2018/06/Gina-podcast-500x500.png "Direct Mail Strategies for Trade Show Success [PODCAST]")
Gina Danner, CEO of NextPage and a direct mail and marketing expert, was recently the special guest on Trade Show Insights, a monthly podcast hosted by Marlys Arnold. The two discussed how trade shows and direct mail go together and how direct mail has evolved with technology for a whole new life. Specifically, Danner talked about...
Have you ever donated to charity and received a message in return that says something like, “Thank you. Your donation is very much appreciated.” Blah, it makes me cringe. You can tell it’s the same letter sent to all donors and it certainly doesn’t make you feel like your gift is fully appreciated. How do...
Who doesn’t like to get some spring cheer in the mail? NextPage recently created an interactive, personalized multi-channel marketing campaign that featured a die-cut paper flower garden and mailed it to a select group of clients and prospects. Each garden included a picket sign with the recipient’s name on it for a personal touch. The...
Last week, NextPage marketing director Joel Hornbostel and I attended the 2018 Digital Summit in Overland Park, Kansas. The two-day event at the Overland Park Convention Center was crowded with marketing professionals from around the region, gathered to learn about the latest marketing trends, strategy, and best practices. The ballroom on the second floor of...
![How to Engage Your Audience Using Shape-Cut Envelopes [VIDEO]](https://gonextpage.com/wp-content/uploads/2018/05/Screenshot_5-500x500.jpg "How to Engage Your Audience Using Shape-Cut Envelopes [VIDEO]")
Shape-Cut envelopes let you extend an image off the edge of the envelope to give your direct mail that extra ‘wow’ factor. They are designed specifically for your direct mail campaign, not sold in stores. NextPage is one of the only printers with the equipment to make them. We have a set of pre-approved shapes...
The world’s largest furniture retailer, IKEA, has a new print ad on the back of the United Arab Emirates’ Good Magazine that it calls “the sleepiest print ad ever made.” The campaign is called Sömnig, which is Swedish for “sleepy,” and is designed to help give you a great night’s sleep just like IKEA mattresses...
QR codes are one of the many great ways print and digital tactics are combined. They direct consumers to digital content instantly without needing to memorize a web address. For years, smartphone users have had to download the official QR code app to scan them. Sometimes it takes several attempts to work because you have...
Amazon started as an online bookstore in 1994 and has since gradually redefined culture with its groundbreaking products and services. The Kindle introduced eBooks, Echo set a new bar for voice assistants, and their purchase of Whole Foods Market made history in the retail industry. But the sheer volume of their online shipments has made...
There is considerable anticipation building for the release the movie Avengers: Infinity War. For the first time, the Avengers are teaming up with the Guardians of the Galaxy to stop Thanos from getting all six infinity stones, which would allow him to destroy half the universe with the snap of his fingers. The team has...
When people download one of NextPage’s eBooks, part of our process is to follow up with them by personally contacting the visitor via email to suggest another eBook he might like and then briefly explained how NextPage works with his industry. Over the course of the next few months, he will receive additional personalized emails...
