4 Reasons Printed Textbooks Are Better Than Digital
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4 Reasons Printed Textbooks Are Better Than Digital

*Bell rings* It’s August and you know what that means. Back to school! But let’s be honest, nobody is excited. The kids are sad that summer is over and parents are stressed about the infamous “back to school shopping.” College textbooks are the bulk of what you need to buy and they’re notoriously expensive. My...

They Posted Something Bad About My Brand, What Do I Do?
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They Posted Something Bad About My Brand, What Do I Do?

Remember the time before social media when word of mouth spread from talking to people face to face? I don’t. I have always heard about products and services online, it gets around quicker that way. I often see Facebook posts about movies and how good (or bad) they were. The main reason I saw Dunkirk...

Millennials Like Getting Direct Mail, Here’s Why
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Millennials Like Getting Direct Mail, Here’s Why

The internet came naturally to me as a millennial. I got my own computer at age 12, started using Facebook at 14 and got my first smartphone at 17. It’s true that my generation spends a significant amount of time staring at screens, so marketers target us with their digital advertisements online because that’s where...

Why Craftsmanship is Still Important in Printing
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Why Craftsmanship is Still Important in Printing

Browsing catalogs that came in the mail was one of my favorite parts of the holidays when I was a kid. I would look at the pictures and read about this season’s new gadgets and toys and yell “Mom, I want that!” I realize now from working in marketing as an adult that a great...