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MATCHMAKING: Data segmentation as a tactical tool

The disruption of the financial services industry is here. The growing presence of innovative fintech and big tech companies, increasing…

6 months ago

Direct Mail Leads to Direct Business

Despite the digital deluge, there has been a surprising resurgence of direct mail in financial marketing, highlighting its potential for…

6 months ago

Branching Out – Tactics for Financial Marketers to Reach New Audiences

When David Eckerly first arrived at Personal Capital in 2018, the company was largely a direct response marketer—a tactic that…

6 months ago

The Art of Boredom – Creativity Thrives

Creativity thrives in the quiet Most of Amy Radin's creative breakthroughs come after her quiet time. When she lets her…

4 years ago

From Small Pockets Big Creativity Comes

Part of what helped Janine Firpo get through some of the darker days of the past year was the awareness…

4 years ago

Your Move – It’s Time to Change

Why Marketing is Accountable Craig Agranoff remembers marketing's good old days. The thing is that he's not quite sure if…

4 years ago

Winter 2020 Projects

At NextPage we do a lot of projects that deserve a spotlight. As with other idea people, we believe the…

4 years ago

Fall 2020 Projects

At NextPage we do a lot of projects that deserve a spotlight. As with other idea people, we believe the…

4 years ago

Carry On

4 Tips for Battling Adversity Good and bad times are bound to come and go in our lives. Businesses know…

5 years ago

COVID – What Now?

COVID-19 is wreaking havoc in our lives and confusion abounds. We are all dealing with turmoil, whether it is in…

5 years ago