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MATCHMAKING: Data segmentation as a tactical tool

The disruption of the financial services industry is here. The growing presence of innovative fintech and big tech companies, increasing…

11 months ago

Direct Mail Leads to Direct Business

Despite the digital deluge, there has been a surprising resurgence of direct mail in financial marketing, highlighting its potential for…

11 months ago

Branching Out – Tactics for Financial Marketers to Reach New Audiences

When David Eckerly first arrived at Personal Capital in 2018, the company was largely a direct response marketer—a tactic that…

11 months ago

The Art of Boredom – Creativity Thrives

Creativity thrives in the quiet Most of Amy Radin's creative breakthroughs come after her quiet time. When she lets her…

4 years ago

From Small Pockets Big Creativity Comes

Part of what helped Janine Firpo get through some of the darker days of the past year was the awareness…

4 years ago

Your Move – It’s Time to Change

Why Marketing is Accountable Craig Agranoff remembers marketing's good old days. The thing is that he's not quite sure if…

4 years ago

Winter 2020 Projects

At NextPage we do a lot of projects that deserve a spotlight. As with other idea people, we believe the…

4 years ago

Cultivating Trust

Cultivating Trust In Deloitte Insights' recently published "2021 Global Marketing Trends" report, the loss of confidence among executives to influence…

4 years ago

Fall 2020 Projects

At NextPage we do a lot of projects that deserve a spotlight. As with other idea people, we believe the…

4 years ago

Carry On

4 Tips for Battling Adversity Good and bad times are bound to come and go in our lives. Businesses know…

5 years ago