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Spray and Pray is Dying
We have a term around here called “spray and pray”. It applies to the strategy of blasting out...
Remove Internal Roadblocks at Your Company part 2
This is the second in a two part series about “silos” within organizations and how to eliminate...
Remove Internal Roadblocks at Your Company
A recent article in our Connect magazine talked about the negative effect that “Silos” can have on...
NextPage Marketing Minute: Grandma Doesn’t Wear High Heels
See how a major retailer misses the opportunity for a 1 to 1 connection with their customers....
Newcomer’s Reactions to Our First Internship
When graduation approaches, college students are eager to put all they have learned to good use....
From Ads on Stone Tablets to Today’s Cross Channel Messaging
Traces of direct marketing are discovered from 1000 B.C. An Egyptian landowner wrote an...
Report on Marketing Automation Buyer Trends
As we have mentioned in this space, marketing automation software is at the forefront of the...
Direct Mail Increasing with Automotive Dealers
A recent report from the National Automobile Dealers Association (NADA) indicates that franchised...