This is the second part of a blog post series gleaning lessons from the direct marketing successes...
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Turning a Slow Day into a Hay Day
Turning a Slow Day into a Hay Day Gold River Casino employees used to dread Sundays because the...
Read Up and Invest Time into Your Multi Channel Efforts
Social media is the marketing activity nonprofits say they need help with most, according to a...
VDP Allows Bridal Service Companies and Brides to Get Personal
When Savvi Formalwear, a group of 35 independent formal wear retailers, wanted to connect with...
Agency Uses Interactive Sitelet to Land New Business
When a Dallas-based advertising agency, VLG, needed to engage prospects, it opted to show off its...
5 AMBIT Awards Validate NextPage’s Work is as Good as Gold
Mail Print (now NextPage) earned five AMBIT awards at the Kansas City Direct Marketing...
How to Produce (and Distribute) a Successful White Paper (Part II)
In How to Produce a Successful White Paper (Part I) you learned about the three types of white...
How to Produce a Successful White Paper (Part I)
Used as marketing tools, these papers allow companies to help their customers solve problems. The...
How to Say Thank You in a Personal, Memorable, Trackable Way
Nine times out of ten, a donor receives a letter that starts with, “Thank you for your generous...