A recent survey by Ragan/NASDA QMX Corporate Solutions reported that 65% of organizations add...
BLOG
Search the Website
Keep up to date on the latest marketing news, trends, and products.
read more
Two QR Code Advertisements Hooked Me in Six Words or Less
If you follow this blog, you know I criticize advertisers that cram too much copy or too many...
Predictive Personalization Essential for Casinos
Casino operators have cued in to the importance of analytics because as little as one percent of...
Quit Pitting Digital against Print – Cross Pollination is the Only Win-Win
No customer wants to hear all messages via email; via direct mail; via social; via traditional...
6 Tips to Make Sure Your Variable Marketing Project Doesn’t Crash and Burn
If your business wasn’t part of the early adopters of variable data printing, this blog post is...
Will Proposed Postal Cuts of Saturday Service Hurt Businesses?
Discontinuing Saturday delivery of first-class mail has been discussed as a means to cut postal...
Neuroscientists Confirm Direct Mail is Alive and Kicking
Direct Mail is alive and kicking even if your original cell phone is not. Despite the attraction...
Has Your Ad Agency Made These 5 Shifts to Stay with the Times?
During the Mad Men era of advertising in the 60s, an agency wouldn’t work on an account...