Blog

Blue Ocean Shift: Competition Redefined

In their best-selling book, “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” and “Blue…

5 years ago

Are You Learning the Right Things from Your Data?

In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from…

6 years ago

How Zappos Built Their Business by Building Relationships

Because people are hungry for relationships, brands should give them that, first and foremost. Tony Hsieh, CEO of the online…

6 years ago

How to Increase Direct Mail Responses with Variable Data Printing

Have you ever received a generic piece of mail that made you feel like one of the masses? It might…

6 years ago

Why It’s Important to Re-Imagine Your Brand

Not all chickens are alike. If you don’t think there’s a lesson there, well, you’re not listening. You have your…

6 years ago

How to Happily Balance Creativity and Nonconformity

The World Needs Outliers Think about Elvis Presley. Before he was lauded as the “King of Rock and Roll,” the…

6 years ago

5 Myths About Millennials and Mail

With millennials poised to become the dominant force in the economy, companies must learn how to reach this demographic. US…

6 years ago

How to Engage Your Audience Using Shape-Cut Envelopes [VIDEO]

Shape-Cut envelopes let you extend an image off the edge of the envelope to give your direct mail that extra…

6 years ago

IKEA Releases Print Ad That Helps You Sleep

The world's largest furniture retailer, IKEA, has a new print ad on the back of the United Arab Emirates' Good…

6 years ago

iPhone Update Scans QR Codes Without An App

QR codes are one of the many great ways print and digital tactics are combined. They direct consumers to digital…

7 years ago