Blog

Why Marketing Artists and Marketing Scientists Need One Another

Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing Artist or Scientist? In it he…

11 years ago

Read Up and Invest Time into Your Multi Channel Efforts

Social media is the marketing activity nonprofits say they need help with most, according to a free report from Constant…

12 years ago

IKEA’s Direct to Consumer Marketing to Grow Customer Base

IKEA, the world’s largest furniture retailer, is rolling out an “IKEA Family” loyalty program. Specifically designed to keep the steam turned…

12 years ago

Will Proposed Postal Cuts of Saturday Service Hurt Businesses?

Discontinuing Saturday delivery of first-class mail has been discussed as a means to cut postal service costs for years. Now…

12 years ago

5 Ways to Get Your Social Media Campaign Moving

Social networks began on college campuses. It didn’t take long for them to become part of our daily lives. A…

12 years ago

NextPage Awarded for Consistently Achieving Measurable Results

Like dedicated Olympians, we trained, we performed, and we took home two Gold and one Silver award this March in…

13 years ago

Ring in the New Year by Conducting a Marketing Audit

Over lunch, my friend described the duress his associates were going through because of a switch from fixed-to-zero-based budgeting. In…

13 years ago

Print Procurement: The Lesser Known Facet of Marketing Automation

As the economy shows signs of shifting in a more positive direction, many companies are revisiting direct marketing programs that…

14 years ago

Video: Advanced Variable Data Printing

Variable Data Printing, the process of personalizing print communications using database information, has progressed rapidly during the last ten years,…

14 years ago

How to Create Trackable QR Codes

I’ve had several conversations recently about the basics of creating QR Codes, and how to track visits to your site…

14 years ago