by NextPage | Jun 5, 2018 | Blog, DIRECT MAIL, NON PROFIT, PRINT, VARIABLE DATA PRINTING
Have you ever donated to charity and received a message in return that says something like, “Thank you. Your donation is very much appreciated.” Blah, it makes me cringe. You can tell it’s the same letter sent to all donors and it certainly doesn’t make you feel like...
by | May 30, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING, PRINT
Who doesn’t like to get some spring cheer in the mail? NextPage recently created an interactive, personalized multi-channel marketing campaign that featured a die-cut paper flower garden and mailed it to a select group of clients and prospects. Each garden included a...
by | May 24, 2018 | Blog, Marketing
Last week, NextPage marketing director Joel Hornbostel and I attended the 2018 Digital Summit in Overland Park, Kansas. The two-day event at the Overland Park Convention Center was crowded with marketing professionals from around the region, gathered to learn about...
by | May 22, 2018 | Blog, CONTENT MARKETING, Optimization, PRODUCTIVITY
The sales manager asks each member of his sales team to create a presentation for a big pitch scheduled for a key client. The best presentation wins – period. So, do you go first or let somebody else do the honors? In an eight-country study of American Idol-like...
by | May 15, 2018 | Blog, DIRECT MAIL, MARKETING MINUTE, PRINT, VIDEOS
Shape-Cut envelopes let you extend an image off the edge of the envelope to give your direct mail that extra ‘wow’ factor. They are designed specifically for your direct mail campaign, not sold in stores. NextPage is one of the only printers with the...
by Admin | May 14, 2018 | Blog, CUSTOMER EXPERIENCE, Marketing, PRINT, PRINT PLUS, VIDEOS
The world’s largest furniture retailer, IKEA, has a new print ad on the back of the United Arab Emirates’ Good Magazine that it calls “the sleepiest print ad ever made.” The campaign is called Sömnig, which is Swedish for “sleepy,”...