by | Apr 10, 2018 | Blog, DIRECT MAIL
Envelopes are the very first thing people see when they receive direct mail, so how do you catch their attention long enough for them to open it? A new product called Shape-Cut envelopes takes your direct mail to a new level. Shape-Cut envelopes are standard business...
by | Apr 5, 2018 | Blog, Marketing, SOCIAL MARKETING
At the NextPage office, we play bingo every morning. Two numbers are drawn each day and the winner gets a QuikTrip gift card. As you can see in the picture above, Linda’s getting close. I share this with you to demonstrate that there’s still plenty of room...
by NextPage | Apr 3, 2018 | Blog, DIRECT MAIL
Direct mail envelopes should have copy written on them. You’re probably thinking, “I thought all the writing went inside the envelope.” Most of it does, but those key points are useless if the envelope doesn’t get opened. After you’ve successfully caught the...
by | Mar 29, 2018 | Blog, CUSTOMER EXPERIENCE, MARKETING AUTOMATION, PERSONALIZATION
Titan Travel once had established itself as one of England’s top-rated tour companies when its senior leadership noticed something disturbing a few years ago. Competitors were advertising lower priced tours featuring many of the same itineraries the company had...
by | Mar 27, 2018 | Blog, DIRECT MAIL, IP targeting, LEAD GENERATION, Web
In a previous blog, we discussed how IP Targeting lets you deliver online ads based on a physical addresses; that is, delivering digital ads to homes also receiving a direct mail piece. IP Targeting, or matching a recipient’s physical address on a mailing list with...
by Joel | Mar 22, 2018 | Blog, DIRECT MAIL, MULTI-CHANNEL MARKETING, PRINT, STRATEGY
In January 2018, NextPage mailed over 1600 personalized direct mail packages to our valued clients that included three originally designed paper airplanes. For this particular multi-channel campaign, titled “Fly NextPage,” we wanted to show how a high-value direct...