Nine Ways to Decrease Direct Mail Spending While Improving Results
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Nine Ways to Decrease Direct Mail Spending While Improving Results

Looking to decrease your direct mail investment and improve revenue at the same time? Here are nine ways to reach your ROI goals. ROI (Return on Investment) is a function of cost and revenue generated. Any change in either one impacts your ROI.  It is possible to utilize direct mail to its fullest potential and decrease...

Posted by October 6, 2010June 10, 2019
News Flash or Not: The USPS Has Problems
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News Flash or Not: The USPS Has Problems

DENIED: The Postal Regulatory Commission rejected a proposed postage rate increase yesterday, putting the blame for USPS’ financial shortfalls on “long-term structural problems” and not the flagging economy. In the last 24 hours, I have been inundated with requests for a blog post regarding yesterday’s decision by postal regulators to deny the request of the...

Posted by October 1, 2010December 28, 2016
Guide to QR Codes for Direct Marketers
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Guide to QR Codes for Direct Marketers

What’s black, white and read all over? It’s not the newspaper anymore; it’s the square 2D barcodes called “QR Codes” that have already taken over Asia and Europe and are making strong inroads in the U.S. Unless you’re looking for them, there’s a chance that you may have overlooked these small squares filled with seemingly-random...

Posted by September 23, 2010January 18, 2018
Higher Education Marketing: Why are 98% of Colleges Missing the Largest Growth in 40 Years?
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Higher Education Marketing: Why are 98% of Colleges Missing the Largest Growth in 40 Years?

According to research, 2% of colleges and universities are accommodating half of the recent enrollment boom. Why aren’t more colleges and universities getting their piece of the “increased enrollment” pie? According to a report released in June 2010 by the Pew Research Center, college enrollment grew 6% between 2007 and 2008, the most recent data...

Posted by September 16, 2010February 6, 2017
Overcoming the Fear of Losing Control to Field Sales and Marketing
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Overcoming the Fear of Losing Control to Field Sales and Marketing

I have to start with a quick story… I used to work for a corporation with over 10,000 locations world wide. Some of the locations were corporate owned; some were owned by franchisees. My role was in corporate marketing, and my responsibilities included franchise marketing. The member of our creative services team who handled reviewing...

Posted by September 7, 2010January 18, 2018
Powerful Data-Driven Charts for Mail and Email Marketing
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Powerful Data-Driven Charts for Mail and Email Marketing

Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal.  Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking, which makes this the perfect time to consider what data you have and how you...

Posted by August 31, 2010December 28, 2016
Video: Inside View of Mail Print’s Marketing Portal
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Video: Inside View of Mail Print’s Marketing Portal

We get a lot of questions about our Marketing Communications Portal, and have found that visuals are worth much more than a thousand words when explaining its benefits and features. Have two and a half minutes? Check out the video below that gives an inside view of how marketers, salespeople, business owners and administrators use the...

Posted by August 19, 2010February 6, 2017
Building a Roadmap for the Buying Decision Process
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Building a Roadmap for the Buying Decision Process

Map out the buying process and help prospects and customers navigate their way to a buying decision. Today’s decision makers have changed. They scrutinize buying options more carefully. Their expectations are higher across the board. They want to understand the opportunity costs of making a purchasing decision; or rather, the value of the alternatives that...

Posted by August 10, 2010January 18, 2018
Enhancing Transactional Email Marketing to Improve Customer Engagement
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Enhancing Transactional Email Marketing to Improve Customer Engagement

Did you know that 25% of the people who never open your emails will be among the top 10% of your customers? – Email Experience Council In a recent BtoB Magazine Online post-Karen Bannan says, “transactional messages can help you reach out to new or current customers to help build brand awareness and even create...

Posted by August 3, 2010May 29, 2019
New Aberdeen Research Shows Print On-Demand Improves Customer Retention
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New Aberdeen Research Shows Print On-Demand Improves Customer Retention

According to new research by Aberdeen Group, Print-On-Demand (also called POD, web-to-print or print automation), provides a dramatic improvement in customer retention and ROMI (Return on Marketing Investments). As an underwriter of Aberdeen’s research, we’re pleased to provide exclusive access to their findings. From research by Aberdeen Group: Users of Print-On-Demand achieved a 42% higher customer retention...

Posted by July 27, 2010May 29, 2019