by Joel | May 25, 2017 | Blog, MARKET RESEARCH, MARKETING MANAGEMENT
Quick, what’s the part of your job that gives you the biggest amount of daily stress? It probably isn’t a surprise that in the life of today’s marketing leader the stress-inducers are, well, everything. A survey done by work management...
by | May 23, 2017 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKET RESEARCH, PRINT
The most optimal marketing campaigns are multifaceted endeavors, mixing multiple mediums to hit their target audience. Magazine ads, websites, billboards, direct mail, social media and smartphone apps are just a few ways companies convert customers. To drive profits,...
by Joel | May 16, 2017 | Blog, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, SALES STRATEGY
Ask a small business today if its marketing efforts are paying off, and you might be surprised by the answer. According to Infusionsoft’s “2017 Small Business Marketing Trends Report,” nearly 47 percent of small business owners don’t know if their marketing efforts...
by | May 2, 2017 | Blog, CONTENT MARKETING, MARKET RESEARCH
I’m a podcast addict. There, I admitted it. I have a long drive to work every day, and listening to a podcast makes that trip shorter and more enjoyable. I listen to everything from crime mystery (Serial is nothing short of incredible) to interview format (Marc...
by | Apr 27, 2017 | Blog, DIGITAL MARKETING, DIRECT MAIL, MARKET RESEARCH
Have you ever wondered if that important piece of mail came today but you’re stuck at the office? You’ve been waiting for a wedding invitation, or maybe your Federal tax refund? Well, wonder no more because the U.S. Postal Service has began a service...
by | Apr 21, 2017 | Blog, INBOUND MARKETING, LEAD GENERATION, MARKETING AUTOMATION
I like to think of inbound marketing as a lead generation machine. When it’s given proper maintenance and all the parts are working together, you can expect consistent web traffic growth and delivery of leads. But like any other machine, if you remove...