Seven “Dullishish” Copywriting Tips for Variable Data Communications
Post

Seven “Dullishish” Copywriting Tips for Variable Data Communications

“Uestarday I playd my conpudar. It was fun. I had dinar. It was dullishish. Thin I had a popsicol.” – As written by my 5-year-old son in his Kindergarten journal, translated as: “Yesterday I played my computer. It was fun. I had dinner. It was delicious. Then I had a popsicle.” Copywriting for variable data communications is...

Posted by June 29, 2010May 29, 2019
DMA Releases New Direct Marketing Response Data
Post

DMA Releases New Direct Marketing Response Data

The Direct Marketing Association released their annual Response Rate Trend Report this week, including some interesting findings about direct mail, email, paid search ads, Internet display ads, and telemarketing: “Response rates for Direct Mail have held steady over the past four years. Letter-sized envelopes, for instance, had a response rate this year of 3.42 percentfor a house list and...

Posted by June 18, 2010February 7, 2017
Catalog Marketing Delivered On-Demand: An Interview with Jason Kort
Post

Catalog Marketing Delivered On-Demand: An Interview with Jason Kort

An effective catalog has been proven to increase sales, both online and offline, by countless sources.  Throw in variable data, variable imagery, on-demand printing and image generation, and an easy ordering interface, and you have a sales and marketing dream come true. Jason Kort, Director of Marketing for Redemption Plus I recently had the chance...

Posted by June 13, 2010May 29, 2019
What Jelly Teaches About User Adoption of Marketing Asset Management
Post

What Jelly Teaches About User Adoption of Marketing Asset Management

Years ago, Columbia professor, Sheena Ivengar ran an interesting consumer test.  She set up a “free samples” table in a super market and proceeded to test the difference between sampling six jellies Vs. sampling 24 jellies.  The net result: when six jellies were presented, 40% of the shoppers stopped to sample, and 30% bought jelly. ...

Posted by June 7, 2010February 7, 2017
Marketing Asset Management: How to Get Best in Class Performance
Post

Marketing Asset Management: How to Get Best in Class Performance

So if you could improve your ROMI (Return on Marketing Investment) by 32%, would you do it? The Aberdeen Group has recently published a research study Marketing Asset Management: Managing Brand Compliance in Distributed Marketing Environmentsthat highlights this significant increase in ROMI by Best in Class Companies using Marketing Asset Management. The key summary points from the...

Posted by May 25, 2010January 1, 2017
B2B Lead Generation: Six “Ah-Ha’s” to Get to the Most “Cha Ching”
Post

B2B Lead Generation: Six “Ah-Ha’s” to Get to the Most “Cha Ching”

Off. On. Off. On. If only lead generation were a faucet under my control. I am certainly seeing more need in our business and in our clients’ businesses for more leads, but only at specific times. Like most Business-to-Business (B2B) marketers today, my budget is still tight, but loosening up a bit, and I am...

Posted by May 11, 2010May 29, 2019
Video: Multi-Channel Marketing Automation
Post

Video: Multi-Channel Marketing Automation

Staying in contact with your prospects and customers is key for building and maintaining revenue. However, it can also be an ongoing challenge and resource-draw for your sales and marketing teams. Check out the video below to learn how businesses are using NextPage’s (formerly Mail Print) multi-channel marketing automation system to transform their lead nurturing and customer retention...

Posted by May 6, 2010December 28, 2016
Using Marketing Automation without Compromising Your Data Warehouse
Post

Using Marketing Automation without Compromising Your Data Warehouse

There is no doubt that an enterprise data warehouse has helped countless organizations consolidate their information into one central database allowing for better analysis and use of the data.  This has certainly been the case for improving targeting and segmenting of direct marketing efforts. It has also been a boon to being able to use...

Posted by April 20, 2010January 9, 2017
A Ginormous Pitfall in Database and Direct Marketing Planning
Post

A Ginormous Pitfall in Database and Direct Marketing Planning

In the past two weeks, I’ve had the pleasure of sitting down with a couple of fellow direct marketers.  One is a prospective client, considering the use of variable data printing for the first time.  The other is a long-time friend who needs help getting a better ROI on his direct mail and email campaigns.  Both have worked in online,...

Posted by April 1, 2010May 29, 2019
Email: Direct Mail’s New BFF
Post

Email: Direct Mail’s New BFF

Email is, by far, the best thing to ever hit direct marketing. One of the newest ways we are helping our clients manage their direct communications is by helping them develop automated systems to use direct mail strategically in conjunction with email campaigns.  Let me share some of the innovative ways our clients are approaching the mail/email equation:...

Posted by March 24, 2010June 10, 2019