by Joel | Jan 25, 2017 | Blog, DIRECT MAIL
A successfully executed direct mail campaign can boost your brand’s awareness, authority, and most importantly, your bottom line. The design and execution of your direct mail campaign can be a challenging and stressful venture. By creating and implementing these...
by NextPage | Oct 19, 2016 | Blog, EMAIL MARKETING, RETAIL
I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5 million customers, they did what some might deem impossible. Wehkamp.nl began having one-on-one conversations with all 1.5 million customers. By doing so the mega...
by NextPage | May 17, 2016 | Blog, DIRECT MAIL, GREEN PRINTING, PRINT, PRODUCTIVITY
Designing a print piece for mass production can be an arduous task. When you’re designing booklets, programs, or pamphlets to be produced in the thousands, it’s easy to become overwhelmed and obsess over every single detail. While you may have a trusty production team...
by NextPage | May 12, 2016 | Blog, GREEN PRINTING, PRINT, PRODUCTIVITY, VISION & VALUES
For more than 2000 years, print on paper has been a valued communications medium, helping us learn, create, and share ideas. Paper also has unique environmental features and helps support the U.S. economy. The demand for responsibly produced paper provides a financial...
by NextPage | May 9, 2016 | Blog, CUSTOMER EXPERIENCE, GREEN PRINTING, MISSION, VISION & VALUES
“Save a tree. Do not print this email.” There are lots of reasons to avoid printing a document, but the “save a tree” approach isn’t one of them. Paper is one of the most sustainable products on earth. Paper is made from wood, a natural resource that is renewable and...
by NextPage | Apr 14, 2016 | Blog, BUDGET, DIRECT MARKETING, PRINT, STRATEGY
In a recent review of Target Marketing’s 2016 Media Usage Survey we see print continuing to be a strong choice for marketers. When asked about future investment in media: Digital Media Continues to Grow. Direct Mail is Still a Strong Choice. Print Maintains a...