Using Marketing Automation without Compromising Your Data Warehouse
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Using Marketing Automation without Compromising Your Data Warehouse

There is no doubt that an enterprise data warehouse has helped countless organizations consolidate their information into one central database allowing for better analysis and use of the data.  This has certainly been the case for improving targeting and segmenting of direct marketing efforts. It has also been a boon to being able to use...

Posted by April 20, 2010January 9, 2017
A Ginormous Pitfall in Database and Direct Marketing Planning
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A Ginormous Pitfall in Database and Direct Marketing Planning

In the past two weeks, I’ve had the pleasure of sitting down with a couple of fellow direct marketers.  One is a prospective client, considering the use of variable data printing for the first time.  The other is a long-time friend who needs help getting a better ROI on his direct mail and email campaigns.  Both have worked in online,...

Posted by April 1, 2010May 29, 2019
Email: Direct Mail’s New BFF
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Email: Direct Mail’s New BFF

Email is, by far, the best thing to ever hit direct marketing. One of the newest ways we are helping our clients manage their direct communications is by helping them develop automated systems to use direct mail strategically in conjunction with email campaigns.  Let me share some of the innovative ways our clients are approaching the mail/email equation:...

Posted by March 24, 2010June 10, 2019
Is Your Direct Marketing Positively Impacting Your Customer Life Cycle?
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Is Your Direct Marketing Positively Impacting Your Customer Life Cycle?

PART ONE: Defining Your Customer Life Cycle Academically speaking, the customer life cycle begins with a prospect: an interested party who may potentially need your product or service. Adept companies qualify their prospects to pinpoint their sales efforts on leads that are ready to buy, while using automated marketing tactics such as email campaigns and direct mail programs...

Posted by March 18, 2010February 7, 2017
A Creative’s Guide to Personalized Database Marketing
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A Creative’s Guide to Personalized Database Marketing

Highly-personalized marketing with relevant messaging, images and offers dramatically increases response rates… everyone agrees on this now, right? I mean, we’ve all read the case studies and white papers that prove it. So why isn’t everyone doing it? For one, creating a highly personalized marketing piece requires a creative staff brave enough to reach into...

Posted by March 11, 2010May 29, 2019
Award-Winning Direct Marketing Lessons
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Award-Winning Direct Marketing Lessons

We recently received an email from the KCDMA (the local chapter of the Direct Marketing Association) notifying us that our three entries in their 2010 AMBIT competition are all winners. The awards ceremony is still more than a month away, so we’ll have to wait to find out the exact trophies we’ll be bringing home (we’re going...

Posted by March 1, 2010February 6, 2017
“Virtually” In Love with On-Demand Printing
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“Virtually” In Love with On-Demand Printing

In industries where physical products are sold, a number that is critically analyzed is inventory turnover.  Without going into a long calculation, this number illustrates the company’s good or poor management of inventory.  It can highlight that too much inventory is in stock, causing high carrying costs and poor use of cash, or it can...

Posted by February 15, 2010January 1, 2017
Revealing the Direct Marketing Secrets to Double-Digit Response Rates
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Revealing the Direct Marketing Secrets to Double-Digit Response Rates

It’s no secret that my company, Mail Print, works in the casino marketing space providing variable data printing, variable data email and PURLs. Whether you love the gaming industry or hate it, you have to admire some of the forward-thinking ways they employ direct marketing, and specifically the use of their rich customer databases to deploy personalized offers...

Posted by February 8, 2010May 29, 2019
Tracking Direct Marketing Results with Google Analytics Annotations
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Tracking Direct Marketing Results with Google Analytics Annotations

Google Analytics is a great FREE tool for tracking website traffic and visitor behavior. However, with the recent addition of Annotations, Analytics is now an excellent tool for tracking how your direct mail campaigns and other marketing activities drive traffic to your website. Annotations, which was released to Google Analyticsusers during January 2010, allows users to note events...

Posted by February 1, 2010January 18, 2018
Marketing Communications Portal Overview
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Marketing Communications Portal Overview

Automated marketing campaigns. Flexible customization options. API integrations. It turns out that conveying the benefits and features of a marketing communications portal is difficult without some visuals. So, we created a video about our solution for marketing campaign management, digital asset management, marketing portal, and printing management. Critiques welcome… And if you would like to download our free ebook, How...

Posted by January 25, 2010June 18, 2019