by NextPage | Jul 14, 2015 | Blog, CUSTOMER EXPERIENCE, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, RETAIL
Amazon has finally gone and done it; they are now powerful enough to have created their own global holiday. As part of its 20th birthday celebration, Amazon has dedicated July 15th as ‘Prime Day’. Billed as a discount shopping event to rival Black Friday, the one-day...
by NextPage | Jun 30, 2015 | Blog, CUSTOMER EXPERIENCE, SOCIAL MARKETING
As we celebrate National Social Media Day, we are ever mindful of those who are not so fortunate; those who mourn this day as a reminder of their failures; and others, who, sadly, are obtusely unaware of its even existence. Creating a road map to Social Media Success...
by NextPage | Jun 11, 2015 | Blog, BRAND ASSET MANAGEMENT, BRANDING, CUSTOMER EXPERIENCE, MULTI-CHANNEL MARKETING, VISION & VALUES
NextPage feels so strongly about our relationship with our customer; we made them the cornerstone of our mission: Mission. We create exceptional experiences by reinventing how our customers engage their customers for better results. We solve problems, mine data and...
by NextPage | Jun 5, 2015 | Blog, BRANDING, CUSTOMER EXPERIENCE, MULTI-CHANNEL MARKETING, RETAIL, VISION & VALUES
Maintaining the trust and loyalty of a customer base for over a hundred years is a challenge that very few companies have achieved. Shortly after crossing the century mark, JCPenney faced significant brand damage. The challenge of redeeming a tarnished brand and...
by NextPage | Jun 2, 2015 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, PERSONALIZED URLS, VARIABLE DATA PRINTING
Print is emotional. It’s a simple fact, paper-based marketing leaves a more lasting impression on the viewer. Scientists have been able to see the different responses to digital or printed materials by conducting functional MRI of the brain. While this is something...
by NextPage | May 28, 2015 | Blog, DIRECT MAIL, DIRECT MARKETING
Social networks have allowed us to feel connected to things and people from all stages of our lives; talking to ‘friends ‘who exist inside a digital vacuum that we haven’t physically laid eyes on in years. Perhaps it’s those conversations and moments that have given...