by NextPage | May 26, 2015 | Blog, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING ROI, MULTI-CHANNEL MARKETING, SOCIAL MARKETING
We discussed in Part 2 of this series the critical role data management now plays in the day to day life of the marketing professional. In Part 3 we delve into the seemingly unlikely marriage of the CIO and the CMO. The ‘always-on’ customer has led to massive...
by NextPage | May 21, 2015 | Blog, DIRECT MARKETING, MARKETING MANAGEMENT, MARKETING PORTAL, MARKETING ROI
Today’s CMOs must be culturally connected and understand what’s important to the brand and consumers in the current marketplace. As more and more consumer data is being collected the importance of ascertaining what is and is not relevant has become as much art as...
by NextPage | May 14, 2015 | Blog, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING PORTAL, MARKETING ROI, MULTI-CHANNEL MARKETING
The Evolution of Marketing NextPage is fully aware that the digital age has redefined marketing, and in so doing, created an evolved definition of the role of Chief Marketing Officer. You can almost visualize a ‘March of Progress’ type of illustration. It would begin...
by NextPage | May 7, 2015 | Blog, DATABASE MARKETING
At NextPage, we love data, and we think Big Data rocks. For a lot of our customer sometimes the size of those rocks can seem a little crushing. The amount of data we are collecting these days can be overwhelming. In Part 1 of this series, we discussed creating...
by NextPage | May 4, 2015 | AUGMENTED REALITY, Blog, CUSTOMER EXPERIENCE, DATABASE MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PRODUCTIVITY, SALES STRATEGY
Gathering data and utilizing data are two vastly different things. NextPage understands the need for Big Data and correspondingly knows how to help our clients develop that same information into a strategy. This piece, originally published last year in our Connect...
by NextPage | Apr 28, 2015 | Blog, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING, SALES STRATEGY
Today’s marketers are pushed to the limit. Between social posting, keyword analysis, data mining, content writing and analytical reporting, there’s just not enough hours in the day. Fortunately, there’s also been many changes in the way that...