by NextPage | Jul 9, 2014 | Blog, BRANDING, CUSTOMER EXPERIENCE, MISSION, VISION & VALUES
This is the second in a two part series about “silos” within organizations and how to eliminate them for the greater good. I love this quote from Karyn Greenstreet, President, The Success Alliance: “ It’s not just about how sales and marketing treats the customer,...
by NextPage | Jul 9, 2014 | Blog, CUSTOMER EXPERIENCE, MISSION, VISION & VALUES
A recent article in our Connect magazine talked about the negative effect that “Silos” can have on a business. Patrick Lencioni President of The Table Group summed it up well. “Silos are nothing more than the barriers that exist between departments within an...
by NextPage | Jul 8, 2014 | Blog, MARKETING MINUTE, RETAIL
See how a major retailer misses the opportunity for a 1 to 1 connection with their customers. White Paper Link: http://ntpg.co/MKTsuccess
by NextPage | Jun 26, 2014 | Blog, MISSION, VISION & VALUES
When graduation approaches, college students are eager to put all they have learned to good use. It is imperative they come out of school ready to take on a job in the “real world.” Internships are a wise option for students looking to gain experience and familiarity...
by NextPage | Jun 18, 2014 | Blog, CONTENT MARKETING, DIRECT MAIL, DIRECT MARKETING
Traces of direct marketing are discovered from 1000 B.C. An Egyptian landowner wrote an advertisement on a piece of papyrus offering gold for the return of a runaway slave. Other ancient cultures also experimented with direct marketing by utilizing stone tablets to...
by NextPage | Jun 16, 2014 | Blog, MARKETING AUTOMATION, MARKETING INTELLIGENCE
As we have mentioned in this space, marketing automation software is at the forefront of the convergence of marketing and technology. At NextPage, we are excited to offer marketing automation services and feel like it will be a cornerstone of marketing in the near...