by NextPage | Jun 10, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING
A recent report from the National Automobile Dealers Association (NADA) indicates that franchised new car dealerships in the US spent 11% of their 2013 advertising budget on direct mail. That figure represents direct mail’s largest portion of a dealership’s ad spend...
by NextPage | Jun 3, 2014 | Blog, PRODUCTIVITY
I have long been a fan of building some quiet time into the day. I believe that productivity is actually decreased by cramming more work into our time starved schedules. This article by Shane Snow of Contently speaks directly to that point and has an academic study to...
by NextPage | May 29, 2014 | Blog, Uncategorized
In our April Edition of Connect Magazine we featured branding strategist Melissa Murphy in a Q&A format. She is a nationally recognized branding and communications strategist and an adjunct professor of marketing at Carnegie Mellon University, where she lectures...
by NextPage | May 27, 2014 | Blog, EMAIL MARKETING, MARKETING AUTOMATION
As we have mentioned many times in previous posts, buyers today spend a great deal of time doing online research. This practice often brings them to the attention of a company’s sales and marketing teams long before they are ready to make a buying decision. B2B buyers...
by NextPage | May 22, 2014 | Blog, MARKETING AUTOMATION, MARKETING INTELLIGENCE
Our last post mentioned Marketing Automation and what a great tool this emerging technology is for today’s marketers. Today’s post goes into more detail about the why and how behind the technology. These days, the buying process starts at a computer. The buyer...
by NextPage | May 20, 2014 | Blog, CONTENT MARKETING, MARKETING AUTOMATION
Marketing Yesterday, Today and Tomorrow The definition of marketing according to Merriam Webster: 1a) the act or process of selling in a market 1b) the process or technique of promoting, selling, and distributing a product or service. What comes to mind when you see...