Complex Variable Data Printing Made Easy
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Complex Variable Data Printing Made Easy

The evolution of digital printing has transformed the world of direct marketing. No longer must the same static messages be sent to every customer on your mailing list. Instead, the use of customer information databases and variable data printing (VDP) allows a business to completely tailor the content of their mailing to each individual customer. Complex variable data printing...

Trends Marketing Needs to Stay on top of Due to Data
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Trends Marketing Needs to Stay on top of Due to Data

As a result, more businesses — even small and medium-sized businesses — are turning to solutions that help them harness the power of big data to do everything, from more accurately tracking inventory to listening and engaging in relevant online social conversations. As the data universe continues to grow exponentially, tools are rapidly being developed...

8 Ways You Can Start Mining For Data
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8 Ways You Can Start Mining For Data

Have you ever felt discouraged by data? Well never again! Today’s marketing is all about reaching your target market in an effective way. Whether that is by email, direct mail or social media, you need to target your communication and personalize it to the individual through data. However, collecting and analyzing data can be so...

Predictive Personalization Essential for Casinos
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Predictive Personalization Essential for Casinos

Casino operators have cued in to the importance of analytics because as little as one percent of casino customers can drive as much as 20% of the company’s revenue. This fact alone has spurred casinos into building sophisticated customer relationship management (CRM) systems to track and reward customer loyalty to increase the returns from select...

6 Tips to Make Sure Your Variable Marketing Project Doesn’t Crash and Burn
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6 Tips to Make Sure Your Variable Marketing Project Doesn’t Crash and Burn

If your business wasn’t part of the early adopters of variable data printing, this blog post is for you. This piece will keep you far from the technical grenades that can burn you if you don’t prepare your database or file correctly for hand off to your variable partner for execution. Data First, Creative Second Start...

Has Your Ad Agency Made These 5 Shifts to Stay with the Times?
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Has Your Ad Agency Made These 5 Shifts to Stay with the Times?

  During the Mad Men era of advertising in the 60s, an agency wouldn’t work on an account that didn’t have several million dollars in mass media spending power. Then in the 90s, an agency wouldn’t work with a client that didn’t have huge budgets to build out an integrated marketing plan that included many...

Everything You Wished You Knew Before You Built Your CRM Database
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Everything You Wished You Knew Before You Built Your CRM Database

Business databases have moved beyond name, address, city, state and zip. Today’s savvy customer relationship management gurus capture purchase history, lifestyle, lifecycle, and lifespan info that enables them to engage, re-engage, and even dis-engage (that’s a fancy word for fire) customers when necessary. Customer information that goes deep and reveals the lifetime value of that...

Variable Data Campaign Speaks Direct to Soy Bean Farmers
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Variable Data Campaign Speaks Direct to Soy Bean Farmers

With today’s technology, marketers don’t just get to personalize their message; they can personally tailor those messages. The technology is so slick, according to Dave Ward author of Variable Dating Integration – Taking You Wherever You Want to Go, your targeted messages don’t look like highly targeted messages, but like magic. This magic worked well for...

20 Pivotal Questions to Ask to Build Your Ideal Customer Profile
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20 Pivotal Questions to Ask to Build Your Ideal Customer Profile

If your boss asked you to build a thorough customer profile, would it take you an hour, a day, or a week? More importantly how would you go about building this profile? Below is a step-by-step guide to walk you through the process. It sounds simple, but do you REALLY know who your ideal customers...

Why Should You Care that NextPage Got an Operational Seal of Approval?
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Why Should You Care that NextPage Got an Operational Seal of Approval?

The American Institute of CPAs awarded NextPage (formerly Mail Print) its seal of approval for operational and system controls this summer. Before I lose you, let me tell you why this endorsement is a huge deal and impacts the way we do business together. Data is often time the most valuable asset a company can...